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The living room is your new research lab.

Measure and test creative concepts passively

in your audience's living room.

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Plan TV like you know who's watching.

Use real-time data on actual in-room engagement

by demographic, daypart and program.

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How do you know if the audience is laughing?

Gather deep insights

into viewer behavior.

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Create

Creatives

ADVERTISERS

Analyze your creative performance passively in your audience’s living room. Gain deep insight into the performance of your TV advertising campaigns second-by-second.

Plan

PLANNERS

Use data on actual eyes on screen and in-room presence to optimize your media plan by demographic, daypart, channel and program. Harness your audience, generate higher attentiveness and engagement.

Broadcast

NETWORKS

Understand when your audience is most engaged and who is actually paying attention. Measure tune-in ads, product placement and gain rich insight into audience behavior.

We show you what’s happening on the other side of the screen.

We detect if the TV is off and no one is watching.

We detect if the TV is on and no one is watching.

We detect if the TV is on and the audience is distracted.

We detect if the TV is on and the audience is engaged.

Case Studies

CASE STUDIES

Our customers are using our data to develop new KPI’s, uncover new insights and increase their ROI on TV advertising.

Products

PRODUCTS

See how our products can help you more effectively reach, target and convert the right customers at the best time. Uncover the true value of your inventory and dive deep into audience behavior. Determine what actual Viewability and Attention are for TV.