January: Top Attentive Shows for Broadcast, Cable, and Over-the-Top
February 1
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Insights
Our passive attention-measurement technology allows us to see which programs have the most eyes on screen. We looked back at the entire month of January and found that the following primetime programs ranked the highest for capturing attention.
TVision analyzed viewer attention and in-room presence by political party to ads and major political events, across both CTV and linear TV viewing to understand how viewers engaged with political ads between September 1 and October 29, 2024
TVision has expanded its industry-leading passive measurement panel to cover 35 Designated Market Areas (DMAs) across the United States. TVision is now in more DMAs than any other person-level TV and CTV measurement company.
The Coalition for Innovative Media Measurement (CIMM) and TVision today released a new study, “Understanding The Issue Of Age-Based Bias In Active Audience Measurement Panels”.
