Introducing the TVision Signal - Our Weekly Look at CTV Content & Viewer Trends

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Welcome to the TVison Signal

Each week, we’ll rank the top 20 CTV shows according to the TVision Power Score—a groundbreaking new metric that factors in both CTV viewership and engagement data across ALL CTV apps. Explore all of our latest TVision Signal reports.

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The Total TV Landscape

In One Unified View

Maximize viewer engagement and demonstrate the true value of your media properties with the industry’s most comprehensive look at person-level viewer engagement

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Detailed Program and Ad Performance Across Linear & CTV

TVision’s Total View platform provides media sellers with detailed insight into ad performance and viewer trends across hundreds of apps, networks, and thousands of shows. Use key engagement metrics to evaluate the performance of properties, programming, ads, and audiences

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VIEWER PRESENCE

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EYES-ON-SCREEN ATTENTION

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CO-VIEWING RATE

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INCREMENTAL REACH

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BINGE RATE

Solutions for Both Ad Sales Support & Program Analysis

Ad Sales Support

Get detailed insight into the performance of brands and advertiser categories on your properties and competitors

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Build Out Your Value Proposition for Brands

Get detailed engagement metrics for brands advertising on your linear or CTV properties and how they’re trending over time or against the competition
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Uncover Opportunities Where You Have a Right to Win

Arm your sales team with category- and brand-level analysis that validates which marketers will perform best on your properties
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Identify Premium Ad Inventory & Programs

Measure the impact of ad environments by pod position, ad length and more. Discover the shows that best engage audiences

Program Analysis

Better understand which programs, content types, and platforms are driving the highest audience engagement

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Track the Success of Programming

Compare the performance of different program types like content genres, new vs. repeat episodes, bingeable content, or linear vs. CTV distribution
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Learn More About Who is Engaging with Your Content

Uncover which audiences are most engaged with demographic insights for networks, apps, programs, and brands
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Benchmark & Distinguish Your Properties From Competitors

Gauge where you sit in the market with comprehensive insight into competitors across both linear and CTV.

Success Story

Answer Key Questions

Which brands will perform better on my properties?
What co-viewing rate should I assume for CTV inventory?
How do differences in ad pods impact ad engagement?
Which audience profiles pay the most attention to ads?
Which brands will perform better on my properties?
What co-viewing rate should I assume for CTV inventory?
How do differences in ad pods impact ad engagement?
Which audience profiles pay the most attention to ads?
Does my programming perform better on linear or CTV?
What other programs do my viewers watch?
Do viewers stay engaged through repeat airings?
What content types work best on which platforms?
Does my programming perform better on linear or CTV?
What other programs do my viewers watch?
Do viewers stay engaged through repeat airings?
What content types work best on which platforms?

The Industry's Most Comprehensive View of Linear and CTV

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All National and Major Local Linear Networks and Channels

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Hundreds of Apps Including CTV Walled Gardens

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Thousands of Shows on Both Linear and CTV Platforms

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Millions of Ads Across Linear and CTV

How We Help You Measure & Prove Audience Quality

TVision gathers second-by-second data from a nationally representative panel of households. Our in-home technology is capable of measuring everything that comes across the glass, both linear and CTV. Our deep library of ads and programs enables detailed measurement of what viewers are watching and engaging with. We also report which of our panelists are present in the room when the TV is on, and if they are paying attention.

Here’s how it works:

We use ACR to match what’s playing on the screen to our ever-expanding library of content and ads. We’ve cataloged thousands of hours of linear and streaming content from millions of program and ad impressions.
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We use ACR to match what’s playing on the screen to our ever-expanding library of content and ads. We’ve cataloged thousands of hours of linear and streaming content from millions of program and ad impressions.
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We detect which network, app, and/or streaming device is in use. Basically, if the content plays through the TV or a device connected to the TV, we capture it in our reporting.
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We detect which network, app, and/or streaming device is in use. Basically, if the content plays through the TV or a device connected to the TV, we capture it in our reporting.
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We combine network, app, program, and device data with computer vision observations of our panel to report on viewer engagement across the entire TV landscape. Our unified linear and CTV reporting is unparalleled.
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We combine network, app, program, and device data with computer vision observations of our panel to report on viewer engagement across the entire TV landscape. Our unified linear and CTV reporting is unparalleled.
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Learn more about how it works.

OUR PANEL
OUR TECHNOLOGY

TVision Is Trusted By

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“With TVision’s platform, we are able to identify how viewers are engaging with our premium programming and advertising.””

Scott Collins
President of Advertising Sales
AMC Networks

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We Make it Easy to Get the Full Picture

TVision’s Total View platform is organized into four easy to-use dashboards that provide detailed insight into how performance is changing over time and glean important competitive insights. Each dashboard contains insight into unified linear and CTV data, competitive intelligence, ad & program time, and co-viewing.

  • Performance Snapshot

    An executive summary of performance across TVision’s core metrics for your network or app as well as your competitors. Discover:

    • Benchmarks for Viewer Presence, Attention, and Co-Viewing
    • Insight into what programs, genres, and advertisers are most engaging
    • How engagement rates differ by age or gender
  • App & Network Analysis
  • Program Analysis
  • Brand & Category Analysis

Trusted By Top Brands & Media Platforms

Provide Clients With Trusted Post-Campaign Reporting

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TVision’s CTV Campaign Performance Reporting provides independent validation of the value your campaigns deliver. We illustrate your value by answering two questions, “How many people saw the campaign's ads?” and “Did viewers pay attention.” Learn more about how we can we help you highlight the quality of your performance.

GO TO CTV CAMPAIGN PERFORMANCE REPORTING

New Research & Resources

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