Our Weekly Look at CTV Content & Viewer Trends

It's Wednesday, which means it's time for another edition of the TVision Signal Report. Each week, we’ll be sharing insight into viewer and content trends across the CTV landscape with the goal of providing common metrics the industry can use to evaluate what’s really engaging audiences. 

Top 20 CTV Shows of the Week

Here are the shows that topped the Power Score list during the week of Monday, May 8 through Sunday, May 14, 2023 thanks to their ability to both attract viewers and hold their attention throughout the show. Apple TV's latest season of Ted Lasso reclaimed the number-one spot on our Power Score after briefly switching places with Amazon Freevee's mockumentary sensation Jury Duty last week. Netflix's new Bridgerton prequel, Queen Charlotte, also made an impressive showing—skyrocketing to second place in just its second week on the list. Jury Duty held strong and rounded out the top three. Other CTV shows of note include Netflix's new true-crime series, Missing: Dead or Alive? and Amazon Prime’s Citadel, which claimed the fourth and fifth spots, respectively.

Shows that are "Trending Up" are either new to the list or have risen more than five spots in rank change since the previous reporting period. These shows may be ones to watch: The Last Thing He Told Me, Bupkis, The Muppets Mayhem, The Night Agent, Queen Cleopatra, and Shrinking.

The TVision Power Score is a completely new ranking designed to factor in both viewership and engagement when measuring the performance of CTV programming. The Power Score is based on the industry’s most comprehensive view of the CTV landscape - TVision measures activity across over 1,000 apps - and enables an accurate understanding of the relative performance of CTV content across any app. This new way to understand show performance will enable industry watchers to more quickly identify trending content and CTV’s hottest programming, and even uncover hidden gems distributed through smaller apps.

The TVision Power Score factors in four key metrics: the amount of time viewers pay attention to the program, the amount of program time available for the season, the program’s reach, as well as the application’s reach. This combination of metrics was chosen to enable a neutral look at the quality of programming and its unique, inherent ability to draw in viewers - regardless of the scale of the platform, or the program’s release schedule.

Once a month, we’ll share a special issue of the TVision Signal that also provides must-know macro CTV trends that are impacting the entire TV landscape. See last week's report for our April insights and check out our FAQs to learn more.