Beer ads are iconic. We all remember Spuds Mackenzie and the Budweiser Clydesdales. Beer brands have built a well-deserved reputation for being among the biggest and best advertisers on TV by putting both money and effort behind their campaigns. Their success is not just dependent on great creativity, although that plays a part. The truth is, the daypart, network, and programming all influence how likely their ads are to capture attention and engage their audience.
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Interested in beer industry best practices? Read about how Anheuser-Busch is working to increase the impact of every dollar spent with media campaigns that are based on viewer attention.