Earlier this month, we first reported that TVision Insights — a MassChallenge alum that tracks TV viewer behavior through computer vision and eye-tracking technology — was in the midst of closing its largest round of funding yet.
On Wednesday, the MIT-born startup opened up about its new $6.8 million round, which was led by Cambridge's Accomplice, with participation from Golden Venture Partners, Jump Capital, ITOCHU Technology Ventures and Project 11 Ventures. This brings total funding to $9.3 million.
Dan Schiffman, CRO and co-founder at TVision, told BostInno that the startup currently works with three of the biggest TV networks in the United States, though he was unable to identify them due to non-disclosure agreements. However, ABC and The Weather Channel have both made public references to viewer attention data collected by TVision.