"TVision, a firm that originally built a panel to measure people’s attention to ads, has become the go-to choice for several Nielsen rivals -- including VideoAmp, iSpot, Xandr and 605 -- who need person-level data to calibrate the household data they track using millions of smart TVs, set-top boxes and other devices."
AdAge Editor Jack Neff breaks down Nielsen's decision to pause accreditation with the Media Ratings Council in his feature "Nielsen Audience Measurement Hiatus Tests Media Ratings Council Relevance." He examines the potential impact of that decision on the MRC, the industry, and Nielsen itself.
Neff points out that TVision is emerging as the critical partner of Nielsen competitors for person-level data. As big data rivals look to replace or augment Nielsen data as the currency standard for networks and advertisers, they are validating their census data with TVision's person-level panel data.
Neff writes, "Networks have been asking Nielsen competitors to provide person-level data, and licensing TVision’s panel data could help competitors solve these problems."
Find more information about TVision's Advanced Audience Projections, person-level data solution here.
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