With Marquard’s leadership, TVision will further pioneer the industry’s move towards measuring the quality of TV ad exposures.
BOSTON, MA, April 11, 2018 - Today, TVision Insights, the leader in measuring eyes-on-screen attention to every second of programming and advertising on television, announced that Dave Marquard has joined the company as Chief Product Officer. With Marquard’s leadership, TVision will further pioneer the industry’s move towards measuring the quality of TV ad exposures.
Marquard is an ad-tech innovator. At TVision, he will manage the product roadmap and extend industry partnerships that enable brands and networks to accurately measure the effectiveness of programming and commercials.
Most recently, Marquard spearheaded the publishing and programmatic business at Integral Ad Science, where he helped to define digital ad attention. At Google he managed the strategy and roadmap for mobile ad publishing platforms. In addition, Marquard held leadership positions in product management and engineering at IBM and Lombardi Software. Marquard was an endowed scholar in engineering at Duke University where he earned degrees in electrical engineering and computer science. Later, he returned to Duke's Fuqua School of Business for an MBA.
“Attention leads to outcomes, and that’s why marketers, networks and industry data providers want access to our second-by-second viewer attention insights. As we advance our roadmap and expand our reach, Dave is a natural fit to lead our product strategy and execution. He has a strong track record of innovation in advertising,” says Yan Liu, CEO of TVision Insights.
“I am excited to join TVision Insights in challenging the standards of TV measurement,” says Marquard. “Marketers are more accountable than ever to the return on their media spend, and eyes-on-screen attention data is the basis for a TV ad exposure. If there’s no attention, how can there be impact?”