Talking TV Measurement with Beet.TV at Advertising Week

October 26   |   Blog  |   Insights  |   News

TVision was excited to join the industry at Advertising Week, for a return to safe, in-person events.

We were happy to sit down with Beet.TV to talk about the future of TV measurement and TVision's role in it. In this podcast (at the 10 minute, 15 second mark), Yan Liu explains how TVision measures attention and the value of person-level panel data as big-data companies develop the next-generation of currencies for TV and CTV. 

This special Advertising Week compilation of interviews also includes executives from NBC, Samba TV, Publicis, VideoAmp, and the Project X Institute. 

Screen Shot 2021-10-25 at 11.29.00 AM

 

 
CTV Advertising Report

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