Netflix programming took all five spots on our April Binge list and Unorthodox topped the OTT Attention Index for the second month in a row. Plus, ads that address the pandemic breakthrough and capture viewer Attention in April.
TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data. Below is the list of April's linear and streaming data, with programs brands and ads ranked by programs, brands, and ads, as ranked by TV Ad Attention.
To learn more about our methodology, specific shows, or the breakdown by demographics or daypart, contact us and we’ll help you find the data you need.
Top OTT Programs, by Attention Index
Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on.
| Program | Application | Attention Index |
| Unorthodox (S1) | Netflix | 156.1 |
| The Letter for the King (S1) | Netflix | 152.9 |
| The Marvelous Mrs. Maisel (S3) | Amazon | 152.5 |
| Star Trek: Picard (S1) | CBS All Access | 149.3 |
| Bosch (S6) | Amazon | 143.3 |
Co-Viewing Rate refers to the number of episode views with more than one person in front of the screen.
| Program | Application | Co-Viewing Rate |
| Nailed It (S4) | Netflix | 90% |
| Star Trek: Picard (S1) | CBS All Access | 82% |
| Tiger King: Murder, Mayhem and Madness(S1) | Netflix | 78% |
|
Little Fires |
Hulu | 78% |
| Bosch (S6) | Amazon | 78% |
Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session.
| Program | Application | Binge Rate |
| After Life (S2) | Netflix | 69% |
| #blackAF | Netflix | 49% |
| Too Hot to Handle (S1) | Netflix | 48% |
| The Boss Baby: Back in Business (S3) | Netflix | 47% |
| Cooked With Cannabis (S1) |
Netflix | 47% |
TV Ad Attention represents the opportunity to see an ad - calculated as the percentage of ad impressions where a viewer was in the room for two or more seconds.
FOX's Bob's Burger captured the highest Ad Attention among programming on Broadcast. On Cable, POP's Schitt's Creek took the top spot.
Top Programs by TV Ad Attention, BROADCAST
TVision Performance Metrics, April 2020
| Program | Network | Ad Attention (%) |
| Bob's Burgers | FOX | 81.7% |
| Family Guy | FOX | 80.7% |
| Blue Bloods | CBS | 80.6% |
| Chicago P.D. | NBC | 79.5% |
| Bless this Mess | ABC | 79.4% |
Top Programs by TV Ad Attention, CABLE
TVision Performance Metrics, April 2020
| Program | Network | Ad Attention (%) |
| Schitt's Creek | POP | 88.5% |
| House Hunters | HGTV | 85.7% |
| Unsellable Houses | HGTV | 85.4% |
| Beat Bobby Flay | Food Network | 84.0% |
| My Lottery Dream Home | HGTV | 83.9% |
TV AD Attention represents the opportunity to see - how often consumers are in the room when a brand ad airs. The brands with the best Attention scores are making smart media-buying decisions - at the network, program and daypart level.
Top Brands by TV Ad Attention
TVision Performance Metrics, April 2020
| Brand | Ad Attention (%) |
| Spam | 75.4% |
| Apple Ipad | 74.6% |
| Campbell's Soup | 74.6% |
| Microsoft Teams | 74.4% |
| Facebook Corporate | 73.8% |
Spam's ad recorded the highest Attention for the month. Apple returns to the Top 5, but this time with an ad for Apple Ipad. Brands like Campbell's Soup, Microsoft Teams and Facebook Corporate wrap our list with commercials that address pandemic culture.
To identify April's top ad for Attention, we used our Creative Attention Score (CAS), to determine how well the creative breaks through. These are the brand ads that drove the greatest audience engagement - isolated from the effects of media placement. We identified the top ad overall, as well as for men and women.
April's Top Ad - OVERALL
Mount Sinai Hospital - 'Donate to Front Line Workers' (109.4 Creative Attention Score): The commercial engages viewers with its plea for donations to fight COVID-19.
April's Top Ad - Women
Lowe's - 'Transformations' (110.1 Creative Attention Score): Lowe's commercial addresses changes Americans have experienced as we spend more time at home.
April's Top Ad - Men
Jersey Mike's - "How can I help you" (114.6 Creative Attention Score): Jersey Mike's captures the Attention of men with a delicious looking sandwich and a delivery promotion.
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For more information on Ad Attention, or OTT Content, contact us.