Yan Liu Talks Alternative Currencies with asiCast

February 2   |   Blog

TVision CEO Yan Liu joined Richard Marks, Research Director of Advertising Seminars International (asi) to discuss the evolution of TV measurement, a TV future with multiple potential currencies, the role of panels in calibrating "big data" and how these innovations impact the buy side and the sell side for TV advertising. 

Listen to the full webcast at asiCast.

 
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