IPG Media Lab recently released a new report powered by TVision data: Quant...
By Lauren Johnson, Business Insider
Study Shows Attention is a Market Reality Beyond Digital, Finding 29% of TV...
Attention is a problem for TV commercials too, not just digital ads
By Joe Mandese, MediaPost
TVision Empowers Networks with Second-by-Second, Person-By-Person TV Engage...
For many brands, the Super Bowl is the biggest day of the year. With a pric...
Power, politics, and...superpowers (!) led November attention
Discover Card: How one brand balanced engagement and branding on TV for pea...
If you follow our blog and social channels, you know that, for us, attentio...
Sitcoms & Reality TV lead October Attention
Throughout my career in data-driven marketing and technology, I’ve seen fir...
Person-Level Attention Data is a Valuable Resource for Reaching Coveted Aud...
New York - October 17, 2018 – clypd, the leading audience-based sales platf...
Fall Premieres & Reality TV lead September Attention
To attract and retain an attentive audience, creative brands need to craft ...
If you are targeting a specific audience, knowing if your message is resona...
Did you watch the Royal Wedding this past May? Whether you watched it on br...
Food and Fresh Scripted Content Top August Program Attention
The MLB All-Star Game. March Madness. The Triple Crown. Televised tentpole ...
Attention. It’s what advertisers are trying to buy and what media networks ...
Game Shows and Reality Capture Mid-Summer Attention
Over the course of my nearly 40 years in the media business, I’ve had the p...
The Royal Wedding, The Triple Crown and Microsoft Surface Stand Out for Att...
Data Industry Veteran Luke McGuinness Joins Team as President & Chief O...
Summer Premieres Capture Viewer Attention in June
Broadcast Season Finales Capture Viewer Attention in May
These five brands are leading the competition for consumer's attention.
A Popular High-Action Domino’s Spot Sees Attention Spikes When Aired on Spo...
Network's ‘Little Big Shots’ kept eyes on screens
Comedy and Entertainment Drive Attention in April
Today new technologies enable brands, agencies, and networks to move well b...
While you focused on the performance of your (likely busted) bracket, which...
With Marquard’s leadership, TVision will further pioneer the industry’s mov...
Primetime Attention Cuts Across Genres in March
Viewer Wear-Out from Over-Exposure also Identified A recent collaboration b...
The partnership empowers TVision and Data Plus Math clients to understand h...
Winter Weather Woes Leant Themselves to Easy-to-Watch Genres on Broadcast &...
Report Shows the Impact of Creative Ad Triggers on Attention; Identifies To...
A deep dive into viewer attention during the big game’s most star-studded a...
Bud Light, JT and Big Plays Draw Viewer Attention in Super Bowl LII. Dilly ...
Weight Loss and Reality Capture Viewer Attention in January
Second-by-second Attention Can Inform Editing of Longer Form Creative Comme...
Comedy, Drama Capture Viewer Attention in December
Logo Shown at High-Attention Spot Leads to High Brand Recall You’re watchin...
Comedy, Drama Capture Viewer Attention in November
By James Russo, SVP of Client Strategy & Development, Turner Ignite and...
by Dan Schiffman, Co-Founder and CRO, TVision Insights
Report Highlights Moms’ Attention to Competition Shows between July and Sep...
Comedy Dominates Broadcast Viewer Attention in October
Fall Premieres Dominate Viewer Attention in September.
Networks, ad buyers use new technologies to measure attentiveness By A.J. K...
How More Attention Leads to More Tune-In and Viewer Engagement
Our passive measurement technology allows us to see which programs are best...
TVision Insights, the leader in measuring eyes-on-screen attention to every...
Our passive measurement technology allows us to see which programs are best...
Our passive measurement technology allows us to see which programs are best...
While a horse did not win the Triple Crown this year, we sought to find out...
Metric featured in company’s Q1 2017 report on TV attention
Our passive measurement technology allows us to see which programs are best...
Our passive attention-measurement technology allows us to see which program...
When it comes to consuming content on TV, there are now more options than e...
TVision Insights, which tracks TV behavior using computer vision and eye-tr...
Demand for attention data leads to 8X customer growth and triples TVision I...
Our passive attention-measurement technology allows us to see which program...
GEICO, Verizon, and Walmart Take Top Brand Attention Spots
By Dan Schiffman, CRO & Co-Founder, TVision Insights
Our passive attention-measurement technology allows us to see which program...
While Ellen Milz and her family were watching the Olympics last summer, the...
While you were eating chicken wings, drinking beer, and cheering on your te...
Thanks to some eye-opening metrics provided by TVision Insights, a Boston-b...
Our passive attention-measurement technology allows us to see which program...
Dan Schiffman, co-founder of TV measurement firm TVision, said that the hur...
Keep up to date on our latest research and news.
Follow TVision on LinkedIn and Twitter.
The TV landscape is changing quickly. Let us help keep you in the know.
