Thanks to Beet.TV for the opportunity to sit down at Advertising Week and talk about TV and CTV measurement changes. Watch the video for an engaging discussion with Andy Plesser, where our CEO Yan Liu explains the unique value of TVision's second-by-second, person-level TV and CTV viewing data, and how it is helping to shape new currencies and measurement standards for the industry.
Did you miss Advertising Week NY this year? Catch this special Advertising Week compilation podcast of interviews, including executives from TVision, NBC, Samba TV, Publicis, VideoAmp, and the Project X Institute.