By Tanya Dua
Originally published in Business Insider.
Advertisers shelled out at least $5 million for 30 seconds of screen time during this year's Super Bowl.
But official sponsors weren't the only ones that won — one of the biggest brand winners was Crock-Pot, which didn't even have its own commercial.
Here are our picks for winners and losers of this year's Super Bowl.
After a disastrous 2017 — remember the tone-deaf Kendall Jenner ad? — Pepsi made a strong comeback with a joint ad for Mountain Dew and Doritos and another one for Pepsi.
Its 30-second commercial brought together stars from across generations, including Cindy Crawford, Britney Spears, and Michael Jackson, taking viewers on a nostalgia trip.
On the other hand, Peter Dinklage and Busta Rhymes teamed up to take on Morgan Freeman and Missy Elliot in this epic showdown between Doritos Blaze and Mountain Dew Ice.
The ads clearly touched a chord, as Pepsi had over 36,000 tweets engaging with the brand during the first half. The combo ad had over 68 million social impressions, according to iSpot.
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