BetaBoston: Boston startup TVision Insights adds more data to TV advertising
December 16
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News
Boston-based TVision Insights, which provides data for television programming and advertisements, said Wednesday it has raised $2.5 million from private investors. Read more at BetaBoston.
TVision reveals the top ads based on attention from the 2025 Super Bowl, how viewers watched the game, which demos paid the most attention, whether Kendrick Lamar kept viewers' attention, and more.
The latest TVision State of Streaming gives advertisers and the media industry important insights into app penetration, engagement - and for the first time - identifies share of streaming ad time across apps. Read the full report for more insights in app engagement, analysis of streaming live sports, and more.
VIZIO’s Inscape, a leading provider of currency-grade smart TV data, and TVision, the company measuring every second of TV and CTV viewer engagement, announced they have extended their data partnership.