BetaBoston: Boston startup TVision Insights adds more data to TV advertising
December 16
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News
Boston-based TVision Insights, which provides data for television programming and advertisements, said Wednesday it has raised $2.5 million from private investors. Read more at BetaBoston.
VIZIO’s Inscape, a leading provider of currency-grade smart TV data, and TVision, the company measuring every second of TV and CTV viewer engagement, announced they have extended their data partnership.
TVision analyzed viewer attention and in-room presence by political party to ads and major political events, across both CTV and linear TV viewing to understand how viewers engaged with political ads between September 1 and October 29, 2024
TVision has expanded its industry-leading passive measurement panel to cover 35 Designated Market Areas (DMAs) across the United States. TVision is now in more DMAs than any other person-level TV and CTV measurement company.