BetaBoston: Boston startup TVision Insights adds more data to TV advertising

A lot of great discussions on the future of media measurement are taking place at CIMM East today. Our CEO, Yan Liu, was honored to join Julie DeTraglia, VP, Measurement from Netflix, Michael Piner, EVP, Advanced Advertising at Mediahub Worldwide and Jon Watts, Managing Director of CIMM to talk about best practices in attention measurement and the role attention metrics can play in media measurement innovation.

Florida Keys & Key West used Origin’s highly dynamic 15 second 'ad extension', powered by Slingshot, to earn a 33.5% lift in Attention according to TVision. Notably, the custom ad format captured a 120% lift for ages 45-54 and 59.7% lift for females.

TVision reveals the top ads based on attention from the 2025 Super Bowl, how viewers watched the game, which demos paid the most attention, whether Kendrick Lamar kept viewers' attention, and more.