BetaBoston: Boston startup TVision Insights adds more data to TV advertising
December 16
|
News
Boston-based TVision Insights, which provides data for television programming and advertisements, said Wednesday it has raised $2.5 million from private investors. Read more at BetaBoston.
Florida Keys & Key West used Origin’s highly dynamic 15 second 'ad extension', powered by Slingshot, to earn a 33.5% lift in Attention according to TVision. Notably, the custom ad format captured a 120% lift for ages 45-54 and 59.7% lift for females.
TVision reveals the top ads based on attention from the 2025 Super Bowl, how viewers watched the game, which demos paid the most attention, whether Kendrick Lamar kept viewers' attention, and more.
The latest TVision State of Streaming gives advertisers and the media industry important insights into app penetration, engagement - and for the first time - identifies share of streaming ad time across apps. Read the full report for more insights in app engagement, analysis of streaming live sports, and more.