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The CTV Shows That Engaged Audiences in June 2022

Written by TVision | Jul 12, 2022 2:33:23 PM

As we await Netflix's latest earnings report and more news about their plans to move to an ad-supported model, it's interesting to note that in June 2022, Netflix returned to dominance across our Co-viewing and Bingeing lists. The streamer also posted multiple shows in the top five for Share of Time Spent and Attention. Check out the top linear TV shows and CTV apps for ad attention.

The Top CTV Original Episodic Programs, By Share of Time Spent - June 2022

No surprise that season four of Netflix's "Stranger Things" secured 26% of Share of Time Spent viewing new episodic content across all of CTV. "The Lincoln Lawyer" also captured a lot of viewing time - at 22%. "Obi-Wan Kanobi" on Disney+ prevented the Netflix sweep of the category. 

Program  Application Share of Time Spent
Stranger Things Netflix 26%
The Lincoln Lawyer Netflix 22%
Keep Sweet, Pray and Obey Netflix 13%
Love on the Spectrum, US Netflix 4%
Obi-Wan Kanobi Disney+ 4%

 

The Top CTV Original Episodic Programs, By Attention Index - June 2022

Our Attention Index identifies how viewers paid attention to programming compared to the average show.  Two programs from Apple TV join Netflix on the list of June's Top CTV shows for Attention. As a point of reference, the average linear TV program scores a 100 on the Index. CTV programming typically indexes higher than linear, and the shows that make our Top Five each month really stand out. 

Program  Application Attention Index
Love, Death & Robots Netflix 149.5
Two Summers Netflix 146.6
Prehistoric Planet AppleTV 142.6
Shining Girls AppleTV 142.1
Workin Moms Netflix 138.5

 

The Top CTV Original Episodic Programs, By Co-Viewing Rate - June 2022

These are the shows that viewers watched together in June 2022. Our Co-Viewing-Rate measures the percent of time viewers watched the program with more than one person in the room. TVision's person-level insights enable measurement of CTV co-viewing and can provide brands and apps with accurate co-viewing multiples. 

Program Application Co-Viewing Rate
Somebody Feed Phil Netflix 66%
Floor is Lava Netflix 66%
Love on the Spectrum, US Netflix 65%
Stranger Things Netflix 60%
Action pack Netflix 58%

 

The Top CTV Original Episodic Programs, By Binge Watching Rate - June 2022

These are the programs that viewers were most likely to consume in sessions of three or more episodes at a time. 

Program Application Binge Watch Rate
Workin Moms Netflix 65%
The Pentaverate Netflix 56%
Love, Death & Robots Netflix 51%
The Seven Lives of Lea Netflix 49%
Wild Babies Netflix 45%