Green Eggs and Ham was December's Most-Binged OTT Program and NFL Shop was the month's Top Ad.
TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data. Below is the full list of December's top programs, brands, and ads, as ranked by TV Ad Attention, and Streaming Analytics data.
To learn more about our methodology, specific shows, or the breakdown by demographics or daypart, contact us and we’ll help you find the data you need.
For industry benchmarks, download TVision's 2019 TV Engagement Report or download IPG Media Lab's ground-breaking analysis at TVattention.com.
Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on.
| Program | Application | Attention Index |
| Magic for Humans (S2) | Netflix | 131.0 |
| The Expanse (S4) | Amazon | 122.3 |
| The Man in the High Castle (S4) | Amazon | 121.1 |
| Marvel's Runaways (S3) | Hulu | 120.7 |
| The Crown (S3) | Netflix | 119.5 |
Co-Viewing Rate refers to the number of impressions with more than one person in front of the screen.
| Program | Application | Co-Viewing Rate |
| John Mulaney & The Sack Lunch Bunch | Netflix | 56% |
| Don't F**k With Cats: Hunting an Internet Killer (S1) | Netflix | 45% |
| Sugar Rush Christmas (S1) | Netflix | 44% |
| The Mandalorian (S1) | Disney+ | 44% |
| The Man in the High Castle (S4) | Amazon | 33% |
Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session.
| Program | Application | Binge Rate |
| Green Eggs and Ham (S1) | Netflix | 54% |
| Reprisal (S1) | Hulu | 47% |
| High School Musical: The Musical: The Series (S1) | Disney+ | 42% |
| Trolls: The Beat Goes On! (S8) | Netflix | 38% |
| Astronomy Club: The Sketch Show (S1) | Netflix | 37% |
TV Attention represents the opportunity to see an ad - calculated as the percentage of ad impressions where a viewer was in the room for two or more seconds.
Last month, CBS's 48 Hours took the top Broadcast spot. On cable, HGTV took 4 of the top 5 shows, with House Hunters International at the top of the list.
Top Programs by TV Commercial Attention, BROADCAST
TVision Performance Metrics, December 2019
| Program | Network | Ad Attention (%) |
| 48 Hours | CBS | 96.0% |
| The Conners | ABC | 94.2% |
| Batwoman | CW | 91.2% |
| Young Sheldon | CBS | 90.5% |
| Modern Family | ABC | 90.3% |
Top Programs by TV Commercial Attention, CABLE
TVision Performance Metrics, December 2019
| Program | Network | Ad Attention (%) |
| House Hunters International | HGTV | 94.6% |
| Flip or Flop | HGTV | 94.3% |
| Bargain Mansions | HGTV | 92.3% |
| My Lottery Dream Home | HGTV | 90.9% |
| The Real Housewives of Dallas | BRAVO | 90.0% |
TV Attention represents the opportunity to see - how often consumers are in the room when a brand ad airs. The brands with the best Attention scores are making smart media-buying decisions - at the network, program and daypart level. These brand ads are airing when their audiences are staying in the room during ad breaks.
Top Brands by TV Ad Attention
TVision Performance Metrics, December 2019
| Brand | Ad Attention* (%) |
| Dyson | 78.3% |
| American Petroleum Institute | 78.0% |
| Makers Mark | 78.0% |
| Waterpik | 77.7% |
| Daily Harvest | 77.5% |
Dyson closes the year strong by topping the Ad Attention list for December after coming in second place in November. Not far behind were American Petroleum Institute with Makers Mark, Waterpik, and Daily Harvest finishing the top 5. While these brands were best at planning for a viewable audience, Attention only tells half the story.
To identify December's top ads for Attention, we analyzed Creative Attention Score (CAS), also known as "Creative Breakthrough". These are the brand ads that drove the greatest audience engagement - isolated from the effects of media placement. We identified the top ad overall, as well as for men and women. You can watch the second-by-second analyses for each of these top-Attention ads below.
December's Top Ad - OVERALL
NFL Shop - 'Show Your Colors' (111.2 Creative Attention Score): This fun commercial for NFL Shop topped all ads for December! The commercial is a case study in how fast cuts, music, and relating to consumers with team pride can drive Attention.
December's Top Ad - MEN
Sonic Drive-In - 'That's a Wrap' (109.8 Creative Attention Score): That's a wrap! That's a car! This cheesy commercial had male viewers eying up Sonic Drive-In's new Fritos Chili Cheese Jr. Wrap.
December's Top Ad - WOMEN
Oral-B - 'On The Fence' (112.3 Creative Attention Score): Wondering if an electric toothbrush is right for you? Oral-B has you covered.
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For more information on Ad Attention, or OTT Content, contact us.