We were excited to join Adelaide to host brand and agency leaders for a great conversation about attention metrics in action in New York City last week. Michael Burgi, editor at Digiday attended the event and reported that the conversation focused on planning and activation opportunities.
“There was a strong correlation between attention and performance metrics,” said Sebastien Hernoux, chief data and technology officer for OMD. “We’re optimizing against attention — and now we’re working on how to fold it into our activation plans.”
Download our recent eBook to get tips on high attention TV and CTV environments and how to integrate attention metrics into Upfront planning.
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