Does TV have a Attention Problem?

In 2019, IPG Media Lab released groundbreaking industry research that quantified TV Attention, presenting to to industry leaders across the country. The findings were uncanny. 29% of the time, TV ads are not viewable. 

Want to learn more about TV Attention? Watch presentations by IPG Media Lab, TVision, and our conversation with Danone's VP of Marketing here.

Got questions, or want a demo of how to solve your brand's TV Attention problem? Contact us!
TV and CTV Attention Report

More resources from TVision
blog insights
Political Ad Attention: November 2024 Update
TVision analyzed viewer attention and in-room presence by political party to ads and major political events, across both CTV and linear TV viewing to understand how viewers engaged with political ads between September 1 and October 29, 2024
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blog
TVision Expands to 35 DMAs; Now Covers More DMAs than Any Other Person-Level TV Measurement Provider
TVision has expanded its industry-leading passive measurement panel to cover 35 Designated Market Areas (DMAs) across the United States. TVision is now in more DMAs than any other person-level TV and CTV measurement company.
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blog
CIMM and TVision Explore Potential for Age-Based Bias in Active Meter Audience Measurement Panels, Compared to Passive Meter Panels
The Coalition for Innovative Media Measurement (CIMM) and TVision today released a new study, “Understanding The Issue Of Age-Based Bias In Active Audience Measurement Panels”.
Read More
The TV and CTV Attention Report
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