The Shows That Captured Attention in February 2022

February 2022 featured must-see sports like the Super Bowl and the Olympics, but broadcast and cable primetime episodic television also captured attention from audiences.

On Linear TV long-running hits like "The Simpsons" and "This Is Us" joined "Ghosts," "The Wonder Years" and the reboot of "Magnum P.I." on the top list for Broadcast attention. On Cable, CNBC's Olympics coverage engaged viewers best, while The Food Network also put two shows in the Top Five - "Guy's Grocery Games" and "The Kids Baking Championship. These shows kept viewers engaged throughout the ad break and delivered high attention for advertisers. Marketers interested in learning how to put ad attention data to work in their Upfront planning to identify the best media placements can download TVision's Upfront Planning Guide here.

Meanwhile, on CTV, Netflix's "Inventing Anna" dominated Share of Time Spent with a whopping 30%. For a full ranking of the top CTV programs for attention, share of time spent, co-viewing, and binging, see this list.

Top CTV Programs, by Share of Time Spent

Share Time of Spent is a good indicator of the overall popularity of a show - in February Netflix secured all five spots on the list.

Share Time of Spent ranks shows by the proportion of time viewers spent tuned to the content. For this report, we are specifically looking at time spent with new, original, episodic CTV programming.

See the Full List of CTV Performance

Top Linear TV Shows, by TV Ad Attention

The February 2022 list of top shows for ad attention includes the long-running The Simpsons, as well as newer shows like Ghosts and reboots - The Wonder Years and Magnum P.I.

TV Ad Attention measures how effectively an ad or ads held viewers’ Attention while they aired. It is measured as the percentage of all ad impressions in which the viewer was looking at the TV screen for two or more seconds.