Peacock’s update of the 80’s hit Punky Brewster joined four Netflix shows on the list of Top Binged programs. Meanwhile, NBC’s Zoe’s Extraordinary Playlist captured the best Ad Attention for broadcast. Ads from Ragú, Geico, and Arby’s broke through to capture Attention best in the month.
If you are looking for info on the other big TV event of February, check out our blog post on the Super Bowl, here.
TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data. Below are the top performers for our Attention metrics across advertising, and broadcast, cable, and OTT content.
To learn more about our data and how to leverage it to optimize ad campaigns, contact us.
Co-Viewing Rate refers to the number of episode views with more than one person in front of the screen.
|
Program |
Platform |
Co-Viewing Rate |
|
|
|
64% |
|
|
|
59% |
|
|
|
57% |
|
|
|
57% |
| 55% |
Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on.
These were the top Streaming shows for Attention this month.
|
Program |
Platform |
Attention Index |
| 150.1 | ||
|
147.5 |
||
|
|
142.4 |
|
|
|
142 |
|
|
|
141 |
Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session.
|
Program |
Platform |
Binge Rate |
|
|
67% | |
|
|
58% | |
|
|
49% | |
|
|
49% | |
|
|
45% |
TV Ad Attention measures how effectively an ad or ads held viewers’ Attention while they aired. It is measured as the percentage of all ad impressions in which the viewer was looking at the TV screen for two or more seconds. NBC's Zoey’s Extraordinary Playlist was number one for primetime broadcast Ad Attention in the month..
Top Programs by TV Ad Attention, BROADCAST, February 2021
|
Program |
Network |
Ad Attention |
| 47.8% | ||
|
|
47.3% | |
|
|
45.1% | |
|
|
|
45.1% |
|
|
44.2% |
Top Programs by TV Ad Attention, CABLE, February 2021
|
Program |
Network |
Ad Attention |
| 47.1% | ||
| 46.1% | ||
|
|
45.8% | |
|
|
45.7% | |
| 44.4% |
The brands with the best Ad Attention scores are leveraging strong creative and making smart media-buying decisions - at the network, program, and daypart level
| Brand | Ad Attention (%) |
| 45.1% | |
| 44.1% | |
|
|
42.5% |
| 43.0% | |
| 42.4% |
TVision's Creative Attention Score measures how well an ad breaks-through to capture Attention compared to other ads in the same pod. February's top ads included:
Top Ad for CAS Overall - Ragu - The Sauce: 15
Top Ad for CAS, Women - Geico - Claims Audition: Dick Vitale Outtakes
Top Ad for CAS, Men -Arby's - 5 For 10 Dollar Classic Roast Beef Sandwiches
For more information on Ad Attention, Ad Attention, or OTT Content, contact us.