H1 2019's Top Ads

TVision uncovered which brands had the greatest TV Attention and which ads had the greatest creative attention breakthrough.

 By examining TV engagement metrics like Attention, we can better understand what's working best — and why. We looked back at the first half of 2019 and identified the top ads overall, and for men and women. See the full list below, with videos of the top performers.

Want to see who the other top-performing brands, ads, and shows are for 2019? Download TVision's TV Engagement Report for H1 2019

TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data. To learn more about TVision's metrics, methodology, competitive benchmarks, or even specific breakdowns, contact us for the data to solve your brand needs.  

TVision's Top Ads, by Attention

To rank H1 2019's top 5 ads, we leveraged Creative Attention Score (CAS), also known as "Creative Breakthrough". These are the brand ads that drove the greatest audience engagement - isolated from the effects of media placement. And since only TVision can measure person-level data, we broke out H1 2019's Top Ads for Women and H1 2019's Top Ads for Men. 

H1 2019's Top Ads - Overall

#1: Volvo - 'Follow No One' (114.0 Creative Attention Score): Throughout the commercial, Volvo paired a narrated reading of an E.E. Cummings quote on individuality with images of the open road, successfully capturing the feelings of escape and adventure its luxury sedan is meant to inspire. 

#2: Bounty - 'Chopsticks' (112.0 Creative Attention Score): It turns out dumplings, cute dogs, and Bounty are a recipe for attention. The comedic story keeps viewers paying attention until the real "winner" is revealed.

#1: Frito-Lay - 'Hero' (111.4 Creative Attention Score): This horror story of surprise snack duty has a happy ending for the soccer-team hero, thanks to the Frito-Lay Variety Pack. With cute kids and great dance moves, viewers of all ages - though especially millennials - paid high attention.

H1 2019's Top Ads - Women

#1: Dawn - 'More Than Just Dishes' (117.4 Creative Attention Score, Women Only): This Brand Power + Dawn commercial shows how Dawn can be used beyond doing dishes. While the ad made the Top 5 for both men and women, it especially resonated well with women, as shown in the video below.
 

H1 2019's Top Ads - Men

#1: Volvo - 'Follow No One' (114.0 Creative Attention Score): Throughout the commercial, Volvo paired a narrated reading of an E.E. Cummings quote on individuality with images of the open road, successfully capturing the feelings of escape and adventure its luxury sedan is meant to inspire.

Want to see who the other top-performing brands, ads, and shows are for 2019? Download TVision's TV Engagement Report for H1 2019!

Metrics & Methodology

TV Attention: The percentage of ad impressions where a viewer was in the room for two or more seconds. Learn more about TV Attention here.

Creative Attention Score (CAS): The index of ad attention compared to the average attention of all other creative that aired in the same commercial pods. Also known as "Creative Breakthrough." Learn more about TVision creative measurement here.

How does TVision measure what was once unmeasurable? Learn more about our TV measurement methodology here.