The Shows That Captured Attention in January 2022

February 20

As 2022 kicked off and American's hunkered down to ward off the cold-weather and the rapidly spreading Omicron varient, viewers found engaging content across TV and CTV in January. On TV regular favorites like The Goldbergs (ABC) and Monday Night Football (ESPN) kept viewers engaged. On CTV, anticipated new seasons of Cobra Kai and Stay Close and Ozark on Netflix kept viewers in their seats. For a full list of the top CTV programs for attention, share of time spent, co-viewing and binging, see this list. 

Top CTV Programs, by Share of Time Spent

Share Time of Spent ranks shows by the proportion of time viewers spent tuned to the content. For this report, we are specifically looking at time spent with new, original, episodic CTV programming.

Our Share of Time Spent is a good indicator of the overall popularity of a show - in January popular shows like Cobra Kai, Stay Close and Ozark released new seasons.

See the Full List of CTV Performance
Cobra Kai

Cobra Kai (S4)

Application: huluNetflix
Share of Time Spent 15%
stayclose

Stay Close (S2)

Application: huluNetflix
Share of Time Spent 11%
ozark1

Ozark (S4)

Application: huluNetflix
Share of Time Spent 11%
archive81

Archive 81

Application: Netflix
Share of Time Spent 7%
thewitcher

The Witcher (S2)

Application: Netflix
Share of Time Spent 6%
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Top Linear TV Shows, by TV Ad Attention

TV Ad Attention measures how effectively an ad or ads held viewers’ Attention while they aired. It is measured as the percentage of all ad impressions in which the viewer was looking at the TV screen for two or more seconds.

The January 2022 list of top shows for ad attention includes several standard entrants on our list - The Goldbergs (ABC) and Young Sheldon (CBS) almost always engage audiences for advertises. On Cable TV, Monday Night Football (ESPN) is a safe bet. 

Top Programs by TV Ad Attention, BROADCAST, January 2022
the-goldbergs-1

The Goldbergs

Network: ABC-1
Ad Attention: 47.9%
Superman_&_Lois_(TV_series)

Superman & Lois

Network: The_CW_logo_white_4800x2000-1
Ad Attention: 47.7%
young-sheldon

Young Sheldon

Network: CBS
Ad Attention: 47.6%
bobheartabishola_showtile.png.8af9120c077c6b3d862222635dc8de4a

Bob Hearts Abishola

Network: CBS
Ad Attention: 46.5%
When-Nature-Calls-With-Helen-Mirren

When Nature Calls with Helen Mirren

Network: ABC
Ad Attention: 46.4%

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Top Programs by TV Ad Attention, CABLE, December 2021
Monday Night Kickoff.jpg-1

Monday Night Football

Network: ESPN
Ad Attention: 53.5%
shippingwars

Shipping Wars

Network: aande
Ad Attention: 50.9%
snowpiercer

Snowpiercers

Network: 1000px-TNT_Logo_2016.svg
Ad Attention: 49.9%
lorenandalexei

Loren & Alexei: After the 90 Days

Network: Tlc_logo_discovery
Ad Attention: 48.4%
therepairshop

The Repair Shop

Network: Discovery_Channel_International
Ad Attention: 47.6%

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