Out with the old, in with the new! Finales, premieres, and cancellations drove May's top shows.
Below is the full list of May's top programs, as ranked by TV Ad Attention. TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data.
To learn more about our methodology, specific shows, or the breakdown by demographics or daypart, contact us and we’ll help you find the data you need. For IPG Media Lab's industry benchmarks, download the full report at: TVattention.com.
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TVision's Top Programs by TV Commercial Attention, Broadcast May 2019 |
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| Program | Network | Ad Attention (%) |
| Supergirl | CW | 94.1% |
| A.P. Bio | NBC | 93.1% |
| Songland | NBC | 88.8% |
| The Resident | FOX | 87.9% |
| Proven Innocent | FOX | 87.6% |
On cable, BBC America's Killing Eve took the top spot. According to Deadline, Killing Eve has posted 87% season-to-season viewership gain. This indicates that Killing Eve has an audience that is not only growing, but highly engaged to the ads between program breaks.
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TVision's Top Programs by TV Commercial Attention, Cable May 2019 |
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| Program | Network | Ad Attention (%) |
| Killing Eve | BBC America | 90.8% |
| American Pickers | History Channel | 89.9% |
| The Hot Zone | National Geographic | 88.9% |
| Expedition Unknown | Discovery Channel | 86.0% |
| See No Evil | Investigation Discovery | 85.4% |
What is TV Attention?
TV Attention: The percentage of ad impressions where a viewer was in the room for two or more seconds. You can learn more about TV Attention here.