Media Post's Tony Jarvis recaps a full day focused on Attention at ARF's AudienceXScience. Jarvis writes, "CIMM’s [Jon] Watts, together with Caroline Hugonenc, senior vice president-research & insights of Teads, reminded the ARF conference’s virtual audience that attention, whether for content or ads, was a precious resource for consumers and “does not happen in a vacuum.”
The event featured multiple panel presentations on attention, including "The Attention Economy" presented by Dentsu, TVision and Lumen, as well as a review of research from TVision and RealEyes that explained how the strength of creative impacts viewer attention to TV ads.