MediaPost: Do I have your attention?

MediaPost's Tony Jarvis writes an excellent recap of the news out of day one of  the ARF's conference, AudienceXScience.  

He writes, "If you have not been fully aware of The Attention Council (TAC), or perhaps companies like Lumen, TVision, or Adelaide I predict you are going to be paying much more attention to them soon."

Read the full story on MediaPost here.

Some of the big news included in the story:

• TVision and Lumen have introduced a free Attention Calculator for brands interested in easily understanding their aCPM (attentive CPM). 
• Andy Brown joined The Attention Council as CEO, and the organization is now open for membership.
  
  

There is still time to learn more at ARF AudiencexScience, tune in today for TVision's Tristan Webster and UCSD Professor Ken Wilbur who will unveil interesting research into the suprising relationship between attention and frequency.  You can download the full report that they will present right here.