Broadcasting & Cable's Jon Lafayette reveals some of the important data on AVOD viewing, CTV adoption rates, and brand performance on CTV in his recap of our CTV Advertising Report.
Jon also writes about our new CTV Planning platform, quoting our CEO Yan Liu, “CTV advertising is no longer just an experiment, but a critical element of media campaigns and it needs to be measured effectively. With the major apps controlling the performance data that they share, it has been hard for marketers to standardize measurement across apps and linear TV. Our CTV Planning platform is the industry’s answer to the walled gardens, allowing for transparent measurement.
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