The Crown topped for OTT Attention and Clairol's ‘Not Today Gray’ scored top ad for November.
TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data. Below is the full list of November's top programs, brands, and ads, as ranked by TV Ad Attention. For the first time, Streaming Analytics data is also included.
To learn more about our methodology, specific shows, or the breakdown by demographics or daypart, contact us and we’ll help you find the data you need.
For industry benchmarks, download TVision's 2019 TV Engagement Report or download IPG Media Lab's ground-breaking analysis at TVattention.com.
Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on.
| Program | Application | Attention Index |
| The Crown (S3) | Netflix | 121 |
| For All Mankind (S1) | Apple TV+ | 118 |
| See (S1) | Apple TV+ | 117 |
| The Morning Show (S1) | Apple TV+ | 116 |
| The Mandalorian (S1) | Disney+ | 113 |
Co-Viewing Rate refers to the number of impressions with more than one person in front of the screen.
| Program | Application | Co-Viewing Rate |
| For All Mankind (S1) | Apple TV+ | 62% |
| Letterkenny (S7) | Hulu | 54% |
| Living With Yourself (S1) | Netflix | 51% |
| The Morning Show | Apple TV+ | 50% |
| Castle Rock | Hulu | 44% |
Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session.
| Program | Application | Binge Rate |
| Hello Ninja (S1) | Netflix | 40% |
| Letterkenny (S7) | Hulu | 37% |
| Castle Rock | Hulu | 34% |
| Rhythm + Flow | Netflix | 34% |
| Living With Yourself (S1) | Netflix | 30% |
TV Attention represents the opportunity to see an ad - calculated as the percentage of ad impressions where a viewer was in the room for two or more seconds.
Last month, ABC's The Goldbergs took the top Broadcast spot. On cable, Food Network's Guy's Grocery Games topped the list.
Top Programs by TV Commercial Attention, BROADCAST
TVision Performance Metrics, November 2019
| Program | Network | Ad Attention (%) |
| The Goldbergs | ABC | 90.5% |
| NCIS: Los Angeles | CBS | 87.8% |
| Mom | CBS | 87.2% |
| Bull | CBS | 86.5% |
| The Resident | Fox | 86.5% |
Top Programs by TV Commercial Attention, CABLE
TVision Performance Metrics, November 2019
| Program | Network | Ad Attention (%) |
| Guy's Grocery Games | Food Network | 89.9% |
| Flip or Flop | HGTV | 89.6% |
| The Real Housewives of Dallas | BRAVO | 89.6% |
| America Says | Game Show Network | 88.7% |
| Beachfront Bargain Hunt | HGTV | 87% |
TV Attention represents the opportunity to see - how often consumers are in the room when a brand ad airs. The brands with the best Attention scores are making smart media-buying decisions - at the network, program and daypart level. These brand ads are airing when their audiences are staying in the room during ad breaks.
Top Brands by TV Ad Attention
TVision Performance Metrics, November 2019
| Brand | Ad Attention* (%) |
| Oreo | 82.4% |
| Dyson V | 81.3% |
| Infiniti | 80.5% |
| COSENTYX | 79.7% |
| Ilumya | 79.1% |
Cookie brand Oreo was the top Attention winner. Not far behind were Dyson V and Infiniti with COSENTYX and Ilumya rounding out the pack with almost 80% Ad Attention. While these brands were best at planning for a Viewable audience, Attention only tells half the story.
To identify November's top ads for Attention, we analyzed Creative Attention Score (CAS), also known as "Creative Breakthrough". These are the brand ads that drove the greatest audience engagement - isolated from the effects of media placement. We identified the top ad overall, as well as for men and women. You can watch the second-by-second analyses for each of these top-Attention ads below.
November's Top Ad – OVERALL
Clairol - 'Not Today Gray' (113.8 Creative Attention Score): On a busy day, who has time for a salon date? With Clairol, ten minutes is all you need!
November's Top Ad – MEN
ICY HOT - 'The Rules Just Changed' (111.3 Creative Attention Score): Shaq and Icy Hot teamed up for Icy Hot with Lidocaine.
November's Top Ad – WOMEN
Tide - 'Eliminating Growing Odors' (112.6 Creative Attention Score): It's time to stop the funk -- now with extra strength for sports odors!
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For more information on Ad Attention and OTT Content, contact us.