The Fall TV season is well underway and October saw the return of many favorite shows on Primetime TV. ABC's "The Goldberg's", and "Survivor" and "Young Sheldon", both on CBS, have all become predictable programs in the top five of our Attention List month-after-month. But this October, two programs from CW made it to the top spots our Attention List - "The Coroner" and "Whose Line is It Anyway".
While streaming TV has a lot of cultural momentum right now, it's important for our industry to keep perspective on the reach and impact of linear TV, which still represents about 80% of all TV viewership. Shows that capture attention and reach large audiences on linear TV can provide good value to advertisers who are creating their mixed media strategies - incorporating both linear and CTV investments, perhaps for the first time in 2021.
This report highlights the shows that capture the most attention across broadcast, cable, and CTV. We highlight the top five shows in each of these categories below, but if you want to find out which shows made the top 10, click the links for "See the Full List" in each section. Likewise, you can dig in further to CTV performance for October 2021, here with our full report on CTV co-viewing, binging and share of time spent.
All of the information we include in this monthly report is helpful to marketers and media sellers as they react to an evolving media landscape and new ways to measure and benchmark media strategies.
For more on how TVision is using innovative technology and data analysis to reveal second-by-second engagement metrics for both programming and advertising, in both linear and CTV, contact us.