Origin Fireside Chat: Attention is the Metric CTV Needs

February 4

TVision CEO Yan Liu joined an expert panel hosted by Stephen Strong of Origin Media to discuss the role of attention metrics in CTV advertising. Yan joined Reed Barker - Head of Advertising at Philo TV, and Beau Ordemann, Head of Advanced TV Sales at Yahoo!. 

The group discussed attention measurement, frequency capping and the future of 1x1 advertising. Watch the full discussion here.


 
State of CTV Report

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