Research from TVision shows ads on Fubo captured 35% more attention than ads on CTV in general, among 25-54 year old viewers
NEW YORK, MAY 9, 2024 – TVision, the company measuring every second of TV and CTV viewer engagement, and FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, today announced Fubo ads outperform average attention across CTV apps and linear, capturing more attention among 24-54-year-olds than all other benchmarks.
According to insights gleaned from TVision’s passive CTV viewing panel, Fubo audiences are more engaged and attentive than other CTV and linear audiences.
Fubo Sees High Viewer Presence and Attention, Compared to Benchmarks
TVision reported significant differences in how viewers in the coveted 25-54-year-old age range pay attention to and engage with Fubo content and ads compared to norms across CTV and cable television.
Viewers aged 25-54 are at least 23% more likely to be in the room for Fubo programming than other benchmark categories, including cable and all categories of CTV, according to the TVision study.
Among the same demo, content on Fubo captured 33% more attention than cable and 70% more attention than typical vMVPD norms.
“Attention is the next wave of CTV ad measurement and TVision is a valuable partner at the forefront of this movement,” said Dina Roman, SVP, global ad sales, Fubo. “TVision’s study found that Fubo is a leader in commanding audience attention among our competitive set and linear TV, reinforcing the value of our highly engaged audience and premium live sports and entertainment content.”
Advertisers Benefit from High Attention on Fubo
Fubo advertisers are already benefiting from the live TV streaming platform’s attention advantage. In fact, a major CPG brand saw as much as a 67% increase in attention on Fubo compared to other CTV apps where its ads ran. As seen in the chart below, ads on Fubo outperform the average attention of other ads across cable, CTV, and FAST apps. Fubo ads outperform vMVPD ad norms by 50%.
"Fubo should be proud of their ability to capture attention from viewers,” said Yan Liu, CEO of TVision. “Advertisers recognize the impact of high-attention apps and programming, and they are placing a premium value on the opportunity to reach more engaged viewers. The data shows Fubo is a strong investment for advertisers looking to connect with sports fans and beyond this year.”
About TVision
TVision provides second-by-second, person-level data about how people watch TV – who’s watching, what they’re watching, and how much attention they are paying to both linear and streaming TV. Advertisers, agencies, networks, streaming content providers, measurement companies, and data platforms use TVision data to make more informed media decisions, measure performance, produce content that engages audiences, and benchmark their results against competitors. TVision is headquartered in New York City, with offices in Boston and Tokyo.
About TVision’s Panel
Data for this report was pulled from TVision’s passive TV measurement panel between January 1, 2023 and December 31, 2023. Each panel household opts in to the TVision panel. TVision’s demographically representative panel enables accurate, person-level insight into how people really watch both linear and CTV.
About Fubo
With a global mission to aggregate the best in TV, including premium sports, news and entertainment content, through a single app, FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO) aims to transcend the industry’s current TV model. The company operates Fubo in the U.S., Canada and Spain and Molotov in France.
In the U.S., Fubo is a sports-first cable TV replacement product that aggregates more than 300 live sports, news and entertainment networks and is the only live TV streaming platform with every Nielsen-rated sports channel (source: Nielsen Total Viewers, 2023). Leveraging Fubo’s proprietary data and technology platform optimized for live TV and sports viewership, subscribers can engage with the content they are watching through an intuitive and personalized streaming experience. It was the first virtual MVPD to launch 4K streaming and MultiView, which it did years ahead of its peers, as well as Instant Headlines, a first-of-its-kind AI feature that generates contextual news topics as they are reported live on air.
Learn more at https://fubo.tv
Cautionary Note Regarding Forward-Looking Statements of Fubo
This press release contains forward-looking statements of FuboTV Inc. (“Fubo”) that involve substantial risks and uncertainties. All statements contained in this press release that do not relate to matters of historical fact are forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995, including statements regarding our business strategy and plans,and advertising viewership and engagement. The words “could,” “will,” “plan,” “intend,” “anticipate,” “approximate,” “expect,” “potential,” “believe” or the negative of these terms or other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements that Fubo makes due to a number of important factors, including but not limited to the following: our ability to achieve or maintain profitability; risks related to our access to capital and fundraising prospects to fund our financial operations and support our planned business growth; our revenue and gross profit are subject to seasonality; our operating results may fluctuate; our ability to effectively manage our growth; the long-term nature of our content commitments; our ability to renew our long-term content contracts on sufficiently favorable terms; our ability to attract and retain subscribers; obligations imposed on us through our agreements with certain distribution partners; we may not be able to license streaming content or other rights on acceptable terms; the restrictions imposed by content providers on our distribution and marketing of our products and services; our reliance on third party platforms to operate certain aspects of our business; risks related to the difficulty in measuring key metrics related to our business; risks related to preparing and forecasting our financial results; risks related to the highly competitive nature of our industry; risks related to the potential launch of the joint venture by Walt Disney Company, Fox Corporation and Warner Brothers Discovery; risks related to our technology, as well as cybersecurity and data privacy-related risks; risks related to ongoing or future legal proceedings; and other risks, including the effects of industry, market, economic, political or regulatory conditions, future exchange and interest rates, and changes in tax and other laws, regulations, rates and policies. Further risks that could cause actual results to differ materially from those matters expressed in or implied by such forward-looking statements are discussed in our Quarterly Report on Form 10-Q for the quarterly period ending March 31, 2024 filed with the Securities and Exchange Commission (“SEC”) and our other periodic filings with the SEC. We encourage you to read such risks in detail. The forward-looking statements in this press release represent Fubo’s views as of the date of this press release. Fubo anticipates that subsequent events and developments will cause its views to change. However, while it may elect to update these forward-looking statements at some point in the future, it specifically disclaims any obligation to do so. You should, therefore, not rely on these forward-looking statements as representing Fubo’s views as of any date subsequent to the date of this press release.
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