TVision Total View To Provide A+E Networks® Unified View of Linear and CTV for Attention Measurement and Program-Level Competitive Intelligence

A+E Networks can now access unbiased person-level insights into thousands of apps and networks, more than 15 million program impressions and almost 100 million ad impressions with TVision’s one-of-a-kind linear and CTV measurement solution.

August 28, 2023 - New York City - Today TVision, the company measuring every second of TV and CTV viewer engagement, announced that A+E Networks has signed on to access Total View, the industry’s most comprehensive platform for measuring and analyzing person-level viewing engagement with content and ads across both linear and CTV environments. 

“To effectively position our premium content delivered across all platforms, we require a solution for apples-to-apples measurement and analysis of content performance and advertising value,” said Suzanne Persechino, SVP Ad Sales Research at A+E Networks. “TVision’s Total View gives us the data we need to get a holistic view of our premium content within the industry.”

TVision’s Total View includes multiple dashboards, which help A+E Networks’ sales team understand overall performance, improve engagement and maximize the value of every impression regardless of where it runs. A+E Networks now has access to:

• Snapshot - The Snapshot dashboard provides a high-level summary network and app performance and serves as a dashboard for quick insight into overall viewer engagement. 
• App and Network Analysis- This dashboard provides app and network metrics – rankings for scale, co-viewing, and engagement. With insight into performance across pod position, ad length and more, it allows robust analysis and comparison of effectiveness across both linear and CTV. 
• Brand and Category Analysis- Total View provides insights into how brands and advertiser categories are performing within specific media properties and across competing apps and networks. The data helps ad-sellers benchmark their performance against competitors and find new opportunities to effectively position their inventory with other brands.
• Program Analysis - Total View also provides detailed program trends and information on how viewers engage with content, broken down by important demographics, allowing networks to better value premium content. 

“Across A&E, The HISTORY Channel, and Lifetime, A+E Networks produces some of the best content in the industry and so its inventory is a high-value investment for advertisers. A+E’s team is adept at using innovation and the latest metrics to position that premium content,” explains Yan Liu, CEO of TVision.  “Total View delivers unparalleled insights into co-viewing, attention, and engagement across networks and apps in a single platform, giving A+E’s team easy access to run deep analysis of performance across properties. As a result, their team can maximize investments, and drive demand.”

About TVision 

TVision provides second-by-second, person-level data about how people watch TV – who’s watching, what they’re watching, and how much attention they are paying to both linear and streaming TV. Advertisers, agencies, networks, streaming content providers, measurement companies, and data platforms use TVision data to make more informed media decisions, measure performance, produce content that engages audiences, and benchmark their results against competitors. TVision is headquartered in New York City, with offices in Boston and Tokyo.