End-of-month Broadcast Premieres Deliver for Advertisers
Below is the full list of September's top programs and brands, as ranked by TV Ad Attention. TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data.
To learn more about our methodology, specific shows, or the breakdown by demographics or daypart, contact us and we’ll help you find the data you need. For industry benchmarks, download TVision's 2019 TV Engagement Report or download IPG Media Lab's ground-breaking analysis at TVattention.com.
Top Shows, by TV Attention
TV Attention represents the opportunity to see an ad - calculated as the percentage of ad impressions where a viewer was in the room for two or more seconds.
For September, ABC's American Housewife took the top Broadcast spot, with four other series and season premieres filling the top 5! On cable, Game Show's America Says cracked the list for the first time.
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Top Programs by TV Commercial Attention, BROADCAST TVision Performance Metrics, September 2019 |
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| Program | Network | Ad Attention (%) |
| American Housewife | ABC | 96.0% |
| Bob ♡ Abishola | CBS | 93.5% |
| God Friended Me | CBS | 91.4% |
| Young Sheldon | CBS | 89.5% |
| The Conners | ABC | 88.5% |
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Top Programs by TV Commercial Attention, CABLE TVision Performance Metrics, September 2019 |
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| Program | Network | Ad Attention (%) |
| America Says | Game Show | 93.6% |
| Million Dollar Listing New York | BRAVO | 91.0% |
| BattleBots | Discovery Channel | 90.5% |
| Ink Master | Paramount Network | 88.5% |
| A Very Brady Renovation | HGTV | 87.8% |
Top Brands, by TV Attention
TV Attention represents the opportunity to see - how often consumers are in the room when a brand ad airs. So the brands with the best Attention scores means they are making smart media-buying decisions - at the network, program and daypart level. These brand ads are airing when their audiences are staying in the room during ad breaks.
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Top Brands by TV Ad Attention TVision Performance Metrics, September 2019 |
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| Brand | Ad Attention* (%) |
| 1. DampRid | 80.7% |
| 2. Garden of Life | 80.5% |
| 3. COSENTYX | 79.6% |
| 4. Tide | 79.6% |
| 5. Ragu | 79.3% |
Moisture-remover DampRid was the top Attention winner — a full 10 points above the total industry average. Not far behind were Garden of Live and COSENTYX, with household brands Tide and Ragu rounding out the pack.
For more information on Ad Attention, contact us.