Netflix secured a clean sweep again this month with the Top 5 Co-viewed programs. Meanwhile, two animated comedies from Fox captured Attention on Broadcast in Primetime. Ads from Grubhub, Walmart, and IBM broke through for Attention in the month.
TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data. Below are the top performers for our Attention metrics across advertising, and broadcast, cable, and OTT content.
To learn more about our data and how to leverage it to optimize ad campaigns, contact us.
Co-Viewing Rate refers to the number of episode views with more than one person in front of the screen.
|
Program |
Application |
Co-Viewing Rate |
|
|
|
97% |
|
|
|
86% |
|
|
|
85% |
|
|
|
84% |
|
83% |
Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on.
These were the top Streaming shows for Attention this month.
|
Program |
Application |
Attention Index |
|
|
153.3 |
|
|
|
140.1 |
|
|
|
139.4 |
|
|
|
138.8 |
|
|
|
138.8 |
Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session.
|
Program |
Application |
Binge Rate |
|
|
57% |
|
|
|
54% |
|
|
|
54% |
|
|
|
53% |
|
|
|
52% |
TV Ad Attention measures how effectively an ad or ads held viewers’ Attention while they aired. It is measured as the percentage of all ad impressions in which the viewer was looking at the TV screen for two or more seconds. Bob’s Burgers & The Simpsons on Fox took the top two spots for primetime broadcast Ad Attention in the month.
Top Programs by TV Ad Attention, BROADCAST, September 2020
|
Program |
Network |
Ad Attention |
|
|
46.7% |
|
|
|
42.1% |
|
|
|
41.9% |
|
|
|
41.3% |
|
|
|
41.2% |
Top Programs by TV Ad Attention, CABLE, September 2020
|
Program |
Network |
Ad Attention |
|
49.4% |
||
|
47.5% |
||
|
47.4% |
||
|
47.0% |
||
|
43.5% |
The brands with the best Ad Attention scores are leveraging strong creative and making smart media-buying decisions - at the network, program and daypart level
TVision Engagement Metrics, September 2020
|
Brand |
Ad Attention (%) |
|
|
44.8% |
|
|
43.2% |
|
|
42.6% |
|
|
42.1% |
|
|
71.0% |
Coursera Training recorded the highest Attention for the month for the first time in 2020.
To identify September’s top ad for Attention, we used our Creative Attention Score (CAS), to determine how well creative breaks through. These are the ads that drove the greatest audience engagement - isolated from the effects of media placement.
September's Top Ad - Overall
GrubHub - 'Steve' (111.8 Creative Attention Score):
September's Top Ad - Women
Walmart - 'A different kind of membership. Walmart+ | Play' (107 Creative Attention Score):
September's Top Ad - Men
IBM - 'IBM & Covid-19: Supply Chains Today' (112.1 Creative Attention Score):
=For more information on Ad Attention, Ad Attention, or OTT Content, contact us.