The latest TVision State of Streaming report gives advertisers and the media industry important insights into app penetration, engagement - and for the first time - identifies share of streaming ad time across apps.
As Julian Zilberbrand, Global Head of Data Solutions at LG Ad Solutions, states, "TVision’s analysis of ad time distribution across streaming apps (Page 8) provides invaluable insights into inventory availability and scarcity providing an emerging opportunity for advertisers to better evaluate investment opportunities as the 2025 Upfronts approach."
Read the full report for more insights in app engagement, analysis of streaming live sports, and more.