Resources | Viewability Has Come to TV | TVision | Case Studies

The Bachelorette Season Is Finished. How Can You Reach Those Viewers?

The Bachelorette continues to be a dominant primetime event. And while we d...

Official Sponsors Captured 32% More Attention During MLB All-Star Break Than Other Advertisers

For brands that advertise in premium TV events, attention data can help mea...

Case Study

Eyes-on-Screen Attention is a 4x Better Predictor of Store Visits than Ad Exposure for QSRs

Viewer Wear-Out from Over-Exposure also Identified A recent collaboration b...

Case Study

Attention Data Identifies the Moments That Drive Ad Recall

Second-by-second Attention Can Inform Editing of Longer Form Creative Comme...

Case Study

Viewer Attention Analysis Informs Creative Effectiveness

Logo Shown at High-Attention Spot Leads to High Brand Recall You’re watchin...

Tune-in Analysis: All Eyes on Shark Week

How More Attention Leads to More Tune-In and Viewer Engagement
The Triple Crown of Attention

While a horse did not win the Triple Crown this year, we sought to find out...

Reports

In-depth research on TV, advertising, and viewer attention trends

Newsroom

The latest TVision and industry news