Earlier this Fall we revealed data that shows that independents were paying...
By the end of the campaign season, political ad spending in the US in 2024 ...
Republicans Are Paying More Attention to Political Ads Political ad spendin...
This year's Super Bowl between The Kansas City Chiefs and San Francisco 49e...
In our monthly reports for Ad Attention, we identify the episodic Primetime...
The Upfronts are a crucial time for networks and streaming platforms to sho...
Sometimes, the best ads are the ones that remind us of ourselves or of ever...
In our monthly reports for Ad Attention, we identify the episodic Primetime...
In our monthly look at CTV programming performance, we identify the top new...
Americans now spend 55% more time on ad-supported apps than they did just t...
In our monthly look at CTV programming performance, we identify the top new...
In our monthly reports for Ad Attention, we identify the episodic Primetime...
Over the last few years, the CTV industry has increasingly moved to more ad...
In our previous posts, we reported on the overall most engaging ads for 202...
In our previous post, we reported on the overall most engaging ads for 2023...
For some of us, the ads are as much of a reason to watch the Super Bowl as ...
In our monthly look at CTV programming performance, we identify the top new...
In our monthly reports for Ad Attention, we identify the episodic Primetime...
Who says Americans are not passionate about soccer? In Q4 2022 both the top...
In our monthly look at CTV programming performance, we identify the top new...
In our monthly reports for Broadcast and Cable TV ad attention, we examine ...
In our monthly look at CTV programming performance, we identify the top sho...
In the era of peak TV many of us think CTV and streaming programs first, bu...
Each year, CES ushers in the new year with an eye toward the future—bringin...
With Black Friday approaching and Holiday shopping set to start in earnest,...
The classic toy company LEGO produced the top ads of October 2022, accordin...
October is a peak TV month as the seasons turn and viewers tune in to more ...
In our monthly look at CTV programming performance, we look at the top show...
Strategic Investment Round Will Accelerate Person-level Panel Measurement f...
Yesterday at TV of Tomorrow in San Francisco, our CEO Yan Liu joined a pane...
With football season in full gear, this month we're highlighting how brands...
September sees the return of new episodes for some of America's most popula...
In our monthly look at CTV programming performance, we look at the top show...
Insurance companies Progressive and Liberty Mutual, and Walmart produced th...
Picture this: you’re sitting on the edge of the sofa watching your favorite...
TVision Fall Event Schedule We are excited to join friends, partners, and c...
Independents Are Most Engaged With Ads As the mid-term elections approach, ...
Streaming Apps Disney+ and YouTube TV, as well as Apple iPhone and Geico pr...
In this report, we provide a unique look at how audiences engage with progr...
While networks are preparing for Fall lineups, we still saw excellent telev...
Once again we are taking a dive into the campaign performance of the top ad...
Audiences powered by TVision’s first-party TV viewership and attention data...
In conjunction with Lumen, TVision set to expand its panel to the United Ki...
TVision Ad Scoreboard is the only solution on the market to help advertiser...
We took a look at the top advertisers of the last three months (May 2022-Ju...
If it felt like everyone you know was talking about the final season of Bet...
While Netflix continues to dominate our monthly Share of Time Spent list, w...
Woolite, Apple, Pop-Tarts and Domino's Delivered Top-Performing Creative in...
There’s no question: the way we consume media has and is rapidly evolving. ...
The TVision Analytics Team is constantly exploring new insights into how pe...
One of the questions we frequently get here at TVision is "does attention m...
The New Report Also Spotlights CTV Viewability and Attention Scores for Lar...
Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Mark...
As we await Netflix's latest earnings report and more news about their plan...
Major Primetime broadcast hits like "This Is Us" wrapped in May leaving ope...
This month we take a look at Q2 2022 ad performance to see how the top 5 ap...
Visible from Verizon tops June advertisers with the highest Creative Attent...
As the advertising and television industries put their efforts into Upfront...
As the fight for mindshare and subscribers among CTV apps continues, premiu...
Starting this month, in addition to highlighting the best-performing indivi...
Olive Garden's "We Really Mean Never Ending" Ranks #1 for Both Top Ad Overa...
Imagine you’ve crafted a brilliant TV ad. The question remains, is it well-...
The recent "WARC Guide to Connected TV: An exciting video opportunity" (pay...
Building on their joint research on best practices to maximize viewer engag...
It was great to connect in person with so many media insiders and visionari...
Real-time insights into viewer engagement with TV ads help marketers optimi...
While CTV continues to rapidly increase its share of TV viewing, most viewi...
While Netflix reported troubling subscriber losses in April, it still holds...
While the month of April typically sees television and ad industry insiders...
Congratulations to Scripps Networks on their Upfront presentation yesterday...
Attention Measurement is having quite the moment in 2022 as the ad industry...
The Case for CTV Co-Viewing CTV has unquestionably become a staple for many...
TVision,the company measuring every second of TV and CTV viewer engagement,...
The focus is on streaming services this week with Netflix's two-pronged bom...
Compelling Content on Paramount+, HBO Max, Peacock, and Others May Be Cutti...
Each month TVision reports on the top primetime shows for capturing Ad Atte...
In the competitive race for subscribers, CTV apps must rely on compelling c...
March 2022 featured a number of breakthrough advertising moments which we h...
Finding the Most Engaged Live TV Viewers this Upfront Live television has h...
Media Post's Tony Jarvis recaps a full day focused on Attention at ARF's Au...
The Upfronts are only a month away, and all eyes are on CTV. Upfront CTV ad...
ARF AudienceXScience is always a must-see event for the advertising industr...
Why CTV Co-Viewing Matters Viewers are spending more time than ever streami...
There was a lot to discuss at the 2022 Oscars - from the red carpet fashion...
February provides TV advertising's biggest stage - the Super Bowl - but sin...
Whether you are a marketer looking to identify promotional opportunities ac...
Viewer attention to TV advertising strongly correlates to brand search volu...
The Weather Channel (TWC), already America's most trusted news source, is w...
The Upfronts may be back in Manhattan this year, but much has changed since...
We're Entering Uncharted Upfront Territory As marketers gear up for this ye...
Below we feature several important metrics for TVision's clients that are i...
While the game between the Rams and the Bengals was very competitive, those...
The Rams and the Bengals put on quite a game, but the other shows within th...
It's an amazing time to be a television viewer, with many strong options fo...
The WARC, which provides unbiased information and insights to the advertisi...
The Fall TV season is well underway and October saw the return of many favo...
The Fall is peak TV season, and while we typically think of seasonal premie...
Choosing the Right CTV Ad Lengths In today’s increasingly fast-paced world,...
VideoAmp's Chief Measurability Officer Josh Chasin explains the value of pa...
In our four-part series, Top Tips for Attention, we share tried and true be...
In our four-part series, Top Tips for Attention, we share tried and true be...
In our four-part series, Top Tips for Attention, we share tried and true be...
Throughout 2021 marketers and advertisers have put an emphasis on figuring ...
Thanks to Beet.TV for the opportunity to sit down at Advertising Week and t...
September traditionally marks the return of many favorite shows on Primetim...
TVision was excited to join the industry at Advertising Week, for a return ...
Yan Liu, CEO of TVision, sat down with Mark Green of Media Brain to talk ab...
In our four-part series, Top Tips for Attention, we share tried and true be...
In our four-part series, Top Tips for Attention, we share tried and true be...
If you’ve switched on the TV lately, odds are you’ve been prompted to ask y...
With summer on the wane and vacations ending, August is the month when real...
Connected TV (CTV) has disconnected the traditional advertising model used ...
At TVision we are not in the business of predicting which shows will win an...
"TVision, a firm that originally built a panel to measure people’s attentio...
As the opportunity to reach audiences on connected televisions continues to...
The month of July featured one of television’s biggest and most anticipated...
As viewers increasingly migrate to streaming and connected TV viewing, we'r...
CTV, or Connected TV, is a growing force. As more and more people migrate t...
It is probably not surprising that one of the top creatives for back-to-sch...
As viewers we’ve all experienced it: you’re streaming a show and feel a sen...
As CTV advertising increases in popularity, the industry is working to coal...
Balancing frequency & attention Consistency and repetition are both cri...
One of the challenges of video measurement is the vast and different ways t...
As CTV walled gardens emerge, TV advertising teams find themselves facing m...
Supply chain shortages, low interest rates, and the rising cost of used car...
Do you sometimes feel like you see the same ads over and over again no matt...
Marketers will spend more than $4 billion on upfront CTV advertising this y...
The advertising industry is turning all eyes to CTV, as the opportunity to ...
USAA, Subaru and Charmin Lead Their Categories for Capturing Attention Best...
As audiences increasingly migrate to CTV, the old norms of TV measurement n...
The Attention Council, an organization of advertising and media industry le...
The Summer TV Summit series kicks off virtually on Wednesday, June 9, and Y...
The television advertising industry is in a bit of a conundrum. Legacy mode...
The CDC reports that every day more than one in three American adults eats ...
Attention continues to gain traction with advertisers and the television in...
Live sports are a standard part of most large brands' advertising campaigns...
As we approach the pinnacle of the 2021 Upfront with presentations by Disne...
As the industry prepares to invest north of $18 billion during the TV and C...
TV ad spending is set to reach $62.5 billion in 2021, according to GroupM. ...
With Roku's Upfront on the schedule for today, May 3, 2021, and brands set ...
“If last year didn’t kill the Upfront, nothing will,” says a head of media ...
Peacock’s update of the 80’s hit Punky Brewster joined four Netflix shows o...
Has the pandemic changed the way we watch baseball forever?
Attention Guarantees, Based on TVision Data, Ensure Advertisers Reach Peopl...
With all the things that have been different over the past year, one thing ...
Hulu’s Letterkenny, released on December 26, earned the top spot in the Att...
Netflix’s The Queen’s Gambit took the crown this month. The show had tremen...
Netflix once again recorded the Top 5 Most-Binged programs in October 2020....
More people watched Biden than Trump — but people paid more attention to Tr...
Netflix secured a clean sweep again this month with the Top 5 Co-viewed pro...
Disney+ premiered a classic in “Muppets Now” and secured the top spot for t...
Netflix secured a clean sweep again this month, but this time for the most ...
Netflix landed the five top shows for Co-Viewing in June 2020. Ads from Pet...
Hulu's Mrs. America (S1) topped the Co-Viewing rate for May. Ads from Dial,...
The rapid shift in the way people have consumed content during the coronavi...
Netflix programming took all five spots on our April Binge list and Unortho...
Those of us in the TV advertising industry have been closely observing how ...
There isn’t much in the world that COVID-19 hasn’t impacted. We hope for th...
Our Top 5 Binge from February belongs to Netflix and Farmers Insurance scor...
By David Cohen, former President, MAGNA There have never been more options ...
We use cutting-edge technology to measure engagement with TV content and ad...
Hulu's Shrill drove the highest Attention Index for OTT Program and Planet ...
For many brands, the Super Bowl is the biggest day of the year. With a pric...
Green Eggs and Ham was December's Most-Binged OTT Program and NFL Shop was ...
The Crown topped for OTT Attention and Clairol's ‘Not Today Gray’ scored to...
Hulu's Mrs. America (S1) topped the Co-Viewing rate for May. Ads from Dial,...
In the battle for brand TV engagement, you cannot ignore engagement like At...
Whether you’re getting ready to trick-or-treat with the kids, or simply enj...
Getting Attention and keeping it - it’s the advertiser’s biggest challenge....
This week was a historic one - and not just because of the final trailer of...
“It’s the golden age of TV,” everyone says. And it’s true -- to a fault. Th...
For all the talk of television’s demise, TV advertising still works, and ma...
End-of-month Broadcast Premieres Deliver for Advertisers
The drama and excitement of competitive events always captures Attention an...
At TVision, when we’re not geeking out on TV performance metrics - we spend...
IHOP 'Trojan Chicken' Scores Top Ad for August
TV is big business, and award shows and other special entertainment events ...
You’re in for the night and a late-night favorite is on. It’s the one time ...
It’s a cliché, so true it’s annoying: Young people can’t sit still, and old...
Money matters. So does where you choose to invest your TV advertising.
New drama The InBetween keeps viewers glued to their seats in July
You may think Travel brands have it easy.
It’s perfectly natural. You’re watching that cooking show, and the only thi...
Get thee to a beach! HGTV and ABC's "Reef Break" led last month's Top Shows...
TVision uncovered which brands had the greatest TV Attention and which ads ...
For the first time ever, TVision uncovered which brands had the greatest TV...
Out with the old, in with the new! Finales, premieres, and cancellations dr...
In the wake of a 2015 emissions scandal, Volkswagen recently made headlines...
Drama, drama, draaama! This month's top shows were all about it. Science fi...
As the weather finally starts to warm up, we can't help but look back at a ...
IPG Media Lab recently released a new report powered by TVision data: Quant...
For many brands, the Super Bowl is the biggest day of the year. With a pric...
If your brand knows which audiences are paying attention to your messaging—...
Power, politics, and...superpowers (!) led November attention
Sitcoms & Reality TV lead October Attention
Fall Premieres & Reality TV lead September Attention
Food and Fresh Scripted Content Top August Program Attention
The MLB All-Star Game. March Madness. The Triple Crown. Televised tentpole ...
Game Shows and Reality Capture Mid-Summer Attention
Summer Premieres Capture Viewer Attention in June
Broadcast Season Finales Capture Viewer Attention in May
Comedy and Entertainment Drive Attention in April
Primetime Attention Cuts Across Genres in March
Winter Weather Woes Leant Themselves to Easy-to-Watch Genres on Broadcast &...
Bud Light, JT and Big Plays Draw Viewer Attention in Super Bowl LII. Dilly ...
Weight Loss and Reality Capture Viewer Attention in January
Comedy, Drama Capture Viewer Attention in December
Comedy, Drama Capture Viewer Attention in November
Comedy Dominates Broadcast Viewer Attention in October
Fall Premieres Dominate Viewer Attention in September.
Our passive measurement technology allows us to see which programs are best...
Our passive measurement technology allows us to see which programs are best...
Our passive measurement technology allows us to see which programs are best...
Our passive attention-measurement technology allows us to see which program...
Our passive attention-measurement technology allows us to see which program...
Our passive attention-measurement technology allows us to see which program...
Our passive attention-measurement technology allows us to see which program...
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