TVision analyzed viewer attention and in-room presence by political party to ads and major political events, across both CTV and linear TV viewing to understand how viewers engaged with political ads between September 1 and October 29, 2024
TVision has expanded its industry-leading passive measurement panel to cover 35 Designated Market Areas (DMAs) across the United States. TVision is now in more DMAs than any other person-level TV and CTV measurement company.
The Coalition for Innovative Media Measurement (CIMM) and TVision today released a new study, “Understanding The Issue Of Age-Based Bias In Active Audience Measurement Panels”.
