The Coalition for Innovative Media Measurement (CIMM) and TVision today released a new study, “Understanding The Issue Of Age-Based Bias In Active Audience Measurement Panels”.
TVision analyzed viewer attention and in-room presence by political party to ads and major political events, across both CTV and linear TV viewing to understand how viewers engaged with political ads between June and August 2024.
An analysis by TVision shows that Indiana Fever games, featuring Caitlin Clark, capture more attention than average WNBA games in 2024. Overall, Attention to the WNBA on NBA TV, ION and ESPN is high.