VIZIO’s Inscape, a leading provider of currency-grade smart TV data, and TVision, the company measuring every second of TV and CTV viewer engagement, announced they have extended their data partnership.
TVision analyzed viewer attention and in-room presence by political party to ads and major political events, across both CTV and linear TV viewing to understand how viewers engaged with political ads between September 1 and October 29, 2024
TVision has expanded its industry-leading passive measurement panel to cover 35 Designated Market Areas (DMAs) across the United States. TVision is now in more DMAs than any other person-level TV and CTV measurement company.
