Advancements Bring Co-Viewing Insights At Scale
VIZIO’s Inscape, a leading provider of currency-grade smart TV data, and TVision, the company measuring every second of TV and CTV viewer engagement, announced they have extended their data partnership.
The multi-year agreement provides immediate benefits to the entire media ecosystem. Leveraging TVision’s industry-leading, passive measurement panel enriches Incape’s nationally-representative households based on 24+ million opted-in devices. It will also help future proof Inscape’s industry leading ACR measurement data for the entire TV marketplace.
“We’re excited,” said Ken Norcross, VP, Data Licensing & Strategy, VIZIO/Inscape. “Both Inscape and TVision are committed to moving the measurement industry forward by providing granular, personified viewing data at scale to enable buyers and sellers to plan and measure TV more accurately.”
TVision data will give Inscape an ability to unlock and understand consumer co-viewing behavior – critical to both media owners and buyers seeking to evaluate the true audiences of content as well as to make informed investment decisions.
The extended partnership also unlocks a myriad of use cases across the media ecosystem. The collaboration will help publishers understand and capitalize on cross-platform consumer viewing behavior to inform distribution decisions. It also provides marketers with crucial business insights that can help them understand media consumption TVision’s industry-leading regional coverage.
“Synergizing TVision’s person-level viewing activity across all linear and CTV, hundreds of apps, and thousands of programs with Inscape’s nationally-representative data and measurement will help all parts of the industry become smarter and make better decisions,” said Yan Liu, CEO, TVision
The deal highlights Inscape’s continued commitment to bringing the highest fidelity measurement data and insights to the market. In November Inscape and EDO announced a partnership that will help fuel outcomes measurement. In September it announced a partnership with local video advertising provider Locality to help brands plan, measure and manage local ad reach. And at the beginning of 2024, the company rolled out Smart TV Tuner technology in order to bring big data to the local landscape.
About Inscape
Inscape is a leading provider of currency-grade ACR data and the technology division of VIZIO Holding Corp. Inscape's TV intelligence platform powers incredible experiences for TV viewers, market leading products for VIZIO advertisers and is fueling the transformation in America's TV measurement industry. The automated content recognition (ACR) pioneer generates screen-level accurate and robust, always-on data feeds containing every second of TV viewing, giving media companies, agencies, brands and measurement providers the intelligence to modernize, optimize and revolutionize the TV and streaming marketplace. Founded in 2008 as TV Interactive Systems, Inc. and later acquired by VIZIO in 2015, Inscape operated as a wholly owned subsidiary based in San Francisco, California until 2020 when it was integrated into VIZIO's Platform+ Business.
About TVision
TVision provides second-by-second, person-level data about how people watch TV – who’s watching, what they’re watching, and how much attention they are paying to both linear and streaming TV. Advertisers, agencies, networks, streaming content providers, measurement companies, and data platforms use TVision data to make more informed media decisions, measure performance, produce content that engages audiences, and benchmark their results against competitors. TVision is headquartered in New York City, with offices in Boston and Tokyo.
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