June 07, 2023
With the much anticipated release of Ted Lasso's season (and likely series) finale, it's no surprise that AppleTV's star show once again scored the number-one spot on our Power Score for the fourth week in a row. With other popular shows like Amazon Freevee's Jury Duty remaining on the list for weeks after their finales, it will be interesting to see if Ted Lasso keeps up its winning streak next week. Another popular weekly release show, The Mandalorian, has remained in the top 20 even six weeks after it's season finale, so it's quite possible we haven't seen the last of AFC Richmond on this list.
Two first-time entries to the top five include Netflix's FUBAR, which jumped to the third spot one week after its series premiere, and The Last Thing He Told Me. The latter has been a staple on the list for several weeks and finally broke the top five after releasing its season finale.
Rounding out the top of the list, Disney+'s American Born Chinese held onto fourth place after debuting on the list last week.
With so many shows airing buzz-worthy finales, many viewers were inspired to go back to the beginning. Ted Lasso and Succession both saw a major increase in rank for their respective first seasons.
Shows that are "Trending Up" are either new to the list or have risen more than five spots in rank change since the previous reporting period. These shows may be ones to watch: I Think You Should Leave With Time Robinson, RuPaul's Drag Race All Stars, Barbecue Showdown, Manifest, Rabbit Hole, and Yellowstone.
It's already been one month since we released the first edition of our weekly TVision Power Score ranking. Curious to see which shows kept viewers engaged from week to week? Here is a roundup of the CTV shows that remained on the TVision Power Score Top 20 in May for the most consecutive weeks.
There was no shortage of great CTV content for viewers to watch in May, but one app far surpassed all others for the sheer number of shows to rank on our Power Score. With 21 shows hitting the TVision Power Score Top 20 in May, Netflix had over four times as many shows on the list as runners-up Apple TV and Paramount+.
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TVision measures Viewer Presence and Attention for every second of programming and advertising on television. Every time a person walks into the room, our technology detects who the viewer is, where they are in the room, and what their eyes are looking at. We do all this without personally identifying individual users, and without transmitting any images or videos. TVision’s data is collected from an opt-in panel of 5,000 homes across the United States and weighted to represent the country. All demographic data is self-reported by the respondents. Linear and CTV ad impressions data in this report is from May 1 – May 31, 2023 or May 29 – June 4, 2023, unless otherwise indicated.
The TVision Power Score is a completely new ranking designed to factor in both viewership and engagement when measuring the performance of CTV programming. The Power Score is based on the industry’s most comprehensive view of the CTV landscape - TVision measures activity across over 1,000 apps - and enables an accurate understanding of the relative performance of CTV content across any app. This new way to understand show performance will enable industry watchers to more quickly identify trending content and CTV’s hottest programming and even uncover hidden gems distributed through smaller apps.
The TVision Power Score factors in four key metrics: the amount of time viewers pay attention to the program, the amount of program time available for the season, the program’s reach, as well as the application’s reach. This combination of metrics was chosen to enable a neutral look at the quality of programming and its unique, inherent ability to draw in viewers - regardless of the scale of the platform, or the program’s release schedule.
TVision Power Score: TVision's Power Score represents how engaged audiences are for any given program. Our formula looks at (Attentive seconds / Seconds Available) x (Program Reach per Season / Publisher Reach).
Share of Time Spent: Compares the distribution of time spent viewing the app or program relative to the selected variable.
Binge Release: Model in which multiple episodes in a season are released at the same time
Weekly Release: Model in which shows release one new episode in a season at a time over the course of several weeks
New Shows: Show has aired new episodes within the last 30 days Older Shows: Shows has not aired new episodes in the last 30 days
Original Content: Programs that are exclusive to a single platform
Syndicated Content/Streaming Library Content: Programs that airs on multiple CTV platforms or have their entire suite of content available.
