“TVision is now an integral part of our measurement ecosystem.”
Paolo Provinciali
Former Vice President of Media & Data
Anheuser-Busch
“As TV Advertisers invest more in measuring Attention, they'll now clearly see how it drives what they truly desire: Brand outcomes that persuade their consumers and move them down the purchase funnel.”
Chris Kelly
CEO
Upwave
“There is a dramatic difference in ad campaign impact when viewers actively engage with the content they are watching on the screen. We want our brand partners to understand the true value of their investments in Vevo, and the best way to prove that value is with apples-to-apples comparisons of campaign performance across all TV platforms. TVision’s CTV Campaign Measurement allows us to deliver transparent insights to our advertisers.”
Rob Christensen
SVP, Global Advanced TV
Vevo
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| Results: | Results: With TVision’s Attention data, The Weather Channel can drive ad sales by showing advertisers that its audiences are more engaged than the competition. |
“With TVision we are able to add a deeper layer of insights to our already robust measurement offering.”
Robert Bareuther
SVP Business Development
iSpot.TV
“With TVision, now brands have the ability to optimize television and make it as accountable as we do in digital.”
Jay Altschuler
VP of Media Transformation
Petco
“By making smart investments that factor in audience attention, advertisers can ensure their budgets deliver more value than ever before.”
Michael Piner
EVP of Advanced Media
Mediahub
“TVision's eyes-on-screen attention data shows that our networks consistently outperform the industry averages. The data allows us to confidently sell Scripps Networks inventory to brands that want to reach highly-engaged audiences.”
Michael Teicher
Chief Revenue Officer
Scripps Networks
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“TVision is at the forefront of bringing innovative technology to address this need and advance the very notion of audience measurement.”
Jane Clarke
Managing Director and CEO
Coalition For Innovative Media Measurement
“I believe that TVision plays a huge role in the future of TV measurement - they understand if someone is present or paying attention and I think those are powerful metrics for marketers to have.”
Joanne Leong
VP, Director, Global Media Partnerships
Dentsu Aegis Network
“With TVision's platform, we are able to identify how viewers are engaging with our premium programming and advertising.”
Scott Collings
President of Advertising Sales
AMC Networks
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| Results: | Results: Armed with insights into ad wear-out, the retailer optimizes creative performance and now achieves above-average Creative Attention Scores during critical seasons such as Back-to-School and Holiday. |
“TVision fills a void that has existed and is becoming increasingly important to pay attention to, which is whether people are actually being affected by advertising when they're paying attention.”
Adam Gerber
President of Global Media
Essence
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| Results: | Results: After optimizing their ad rotation, this brand further maximized its engagement with key demographics by prioritizing cost-efficient, high-attention media, resulting in a 3% increase in its Creative Attention Score |
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| Results: | Results: TVision data supports decisions between maintaining original content exclusivity or distributing it for syndication – informing the media company’s ability to attract subscribers while also boosting its bottom line. |
“TVision’s panel enables VideoAmp to enhance our dataset with information about the actual humans in front of the TV.”
Jonathan Steuer
EVP of TV Strategy & Currency
VideoAmp
“With TVision we can deliver the granular and actionable insights on audience attention and viewing patterns to complete the cross-platform picture our customers are asking for.”
Kevin Whitcher
VP of New Product Development
Oracle
More Predictive than Traditional Measures
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| Results: | Results: Attention was 4x more predictive of store visitation than traditional TV exposure measures Optimize fully committed Upront plan for attention |
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“Consumer attention is key to better campaign outcomes.”
Chrissie Hanson
Chief Strategy Officer
OMD
“We should use Attention and Viewability to transact in the industry in order to achieve a better measure of ad impact since it reflects the way people truly consume media.”
Paolo Provinicalli
Head of Paid Media Strategy & Operations
LinkedIn
“Our promise to marketers is that the ads they run in our Native CTV environments will deliver more awareness and engagement than traditional CTV ads, so its critically important that we are able to report on that value. TVision allows us to report on attentive lift.”
Stephen Strong
Chief Business Officer
Origin Media
