Introducing the TVision Signal - Our Weekly Look at CTV Content & Viewer Trends

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Welcome to the TVison Signal

Each week, we’ll rank the top 20 CTV shows according to the TVision Power Score—a groundbreaking new metric that factors in both CTV viewership and engagement data across ALL CTV apps. Explore all of our latest TVision Signal reports.

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Attention Insights

Easily add Attention data to your day-to-day with quick insights on any brand, creative, or network—all in one place: Ad Scoreboard

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Keep Score with Ad Scoreboard

TVision’s Ad Scoreboard provides mid-campaign performance stats so your teams can easily integrate Attention insights into their planning, creative, and measurement processes.

Compare Ad Scoreboard and TVision's Enterprise Platform here.

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Compare Linear & CTV

See how your brand is performing on Linear and CTV to make apples-to-apples comparisons

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Score Performance

See how your brand, creative, and network partners perform against industry averages

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Monitor Competitors

Make comparisons with any competitor to uncover what ads and networks drive success

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Discover Engaging Opportunities

Identify the networks where your target audiences are most engaged

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Track KPIs

Measure results over time and gain early indicators of performance across Linear and CTV

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See What Engages Viewers

Understand which parts of your creative get the most attention, down to the second

TVision is Trusted By

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“TVision is now an integral part of our measurement ecosystem.”

Paolo Provinciali
Vice President of Media & Data
Anheuser-Busch

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Answer Key Questions

Is my brand engaging my target audience?
Are viewers staying in the room when my ads air?
How does my brand’s attention stack up against the competition?
Is my brand engaging my target audience?
Are viewers staying in the room when my ads air?
How does my brand’s attention stack up against the competition?
How does my brand perform on CTV compared to Linear?
What are the biggest drivers of attention for my ads?
Which linear TV opportunities deliver engaged viewers?
How does my brand perform on CTV compared to Linear?
What are the biggest drivers of attention for my ads?
Which linear TV opportunities deliver engaged viewers?

We Make it Easy to Get the Info You Need

TVision’s Ad Scoreboard platform is organized into three dashboards with high-level Attention metrics and configurable alerts that make it easy for you to get quick snapshots of viewer engagement.
  • Brand Scoreboard

    Monitor Attention performance for any brand - your own or your competitors - across Linear and CTV.

    • Get high-level KPIs for Attention, Viewability, and CTV Adoption
    • Track creative performance, ad volume, and rotation
    • See how viewer engagement differs by ad, network, app, or audience
    • Set alerts to identify new activity or changes in performance 
  • Creative Scoreboard
  • Network Scoreboard

TVision is Trusted By

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“With TVision, now brands have the ability to optimize television and make it as accountable as we do in digital.”

Jay Altschuler
VP of Media Transformation
Petco

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Ads Work Best When People Pay Attention

There is no question, TV ads work. But they don’t all work, all of the time. 

Attention and Viewability are key metrics for marketers who want to know when and where their ads engage viewers. 

Viewer engagement varies dramatically across media. Optimizing plans accordingly greatly improves their impact and helps marketers understand the true drivers of their success.

Why Attention Matters

ATTENTION ACROSS BY NETWORK, DAYPART, AND PROGRAM
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Or try these: Geico, Amazon, Progressive, State Farm, T-Mobile

How We Help You Measure & Prove Audience Quality

TVision gathers second-by-second data from a nationally representative panel of households. Our in-home technology is capable of measuring everything that comes across the glass (both content and ads), which of our panelists are present in the room when the TV is on, and if they are paying attention.

WE REPORT ON:

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All national and major linear TV channels

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Hundreds of apps including CTV walled gardens

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Millions of program and ad impressions

Learn more about how it works: Our Panel | Our Technology

Trusted By Top Brands & Media Platforms

Want More In-Depth Attention Insights? Consider TV Planning & Measurement

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TV Planning and Measurement provides in-depth metrics to evaluate viewer attention and benchmark the performance of both ads and programming on linear and CTV. Find out exactly where your target audiences are most engaged across platforms, networks, and dayparts--and how you stack up against the competition.

Compare TVision's Enterprise Platform and Ad Scoreboard here. 

GO TO TV PLANNING & MEASUREMENT

New Attention Insights

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