Our Weekly Look at CTV Content & Viewer Trends

Want to know which shows are performing best across streaming apps? We've got you covered with our latest TVision Power Score ranking. Each week, we’ll be sharing insight into viewer and content trends across the CTV landscape with the goal of providing common metrics the industry can use to evaluate what’s really engaging audiences. 

Top 20 CTV Shows of the Week

Here are the shows that topped the Power Score list during the week of Monday, August 14 through Sunday, August 2o, 2023 thanks to their ability to both attract viewers and hold their attention throughout the show.

Netflix's "Painkiller", the drama that explores the Oxycontin crisis and stars Matthew Broderick, climbed to the top of the TVision Power Score, overtaking season 3 of "Only Murders in the Building." Netflix posted two shows in the top five with "Depp v. Heard" coming in at number five. The penultimate episode of Season 2 of  "And Just Like That"  (Max) propelled the latest installment of the "Sex and the City"  franchise onto the list this week. 

Seven Netflix shows made the list this week, and six other apps (Hulu, Amazon, Amazon Freevee, AppleTV+, Paramount+ and Max) all placed at least one program on the top 20. 

About the TVision Power Score

The TVision Power Score is a completely new ranking designed to factor in both viewership and engagement when measuring the performance of CTV programming. The Power Score is based on the industry’s most comprehensive view of the CTV landscape - TVision measures activity across over 1,000 apps - and enables an accurate understanding of the relative performance of CTV content across any app. This new way to understand show performance will enable industry watchers to more quickly identify trending content and CTV’s hottest programming, and even uncover hidden gems distributed through smaller apps.

The TVision Power Score factors in four key metrics: the amount of time viewers pay attention to the program, the amount of program time available for the season, the program’s reach, as well as the application’s reach. This combination of metrics was chosen to enable a neutral look at the quality of programming and its unique, inherent ability to draw in viewers - regardless of the scale of the platform, or the program’s release schedule.

Once a month, we’ll share a special issue of the TVision Signal that also provides must-know macro CTV trends that are impacting the entire TV landscape. Catch up on all of our past reports (including the recent special extended edition for June) and check out our FAQs to learn more.